Philip Sugai

Broschiertes Buch

Building Value through Marketing

A Step-by-Step Guide

Beschreibung

Building Value through Marketing provides a hands-on guide to understanding and building compelling marketing plans that create value, not only in profit terms, but also for customers and stakeholders.

Autor

Philip Sugai is Professor of Marketing at Doshisha Business School in Kyoto, Japan, and has published books and multiple case studies on global business and marketing.

Produktdetails

• Verlag: Routledge
• Seitenzahl: 248
• Erscheinungstermin: 23. September 2020
• Englisch
• Abmessung: 246mm x 174mm x 14mm
• Gewicht: 449g
• ISBN-13: 9780367472832
• ISBN-10: 036747283X
• Artikelnr.: 60020402