Assortment and Merchandising Strategy
Constant Berkhout
Gebundenes Buch

Assortment and Merchandising Strategy

Building a Retail Plan to Improve Shopper Experience

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Demonstrating how retailers can tap into shoppers' needs for variety without increasing complexity and stress, this innovative book combines cutting-edge research with hands-on, practical frameworks.Experts in the retail sector have long been convinced that small assortments are more appealing to shoppers than large selections of products; in other words, less is more. However, the human brain has an innate need for variety.Addressing this challenge Constant Berkhout offers practical merchandising guidelines both for stores and online retailers. Indeed, studies show that it is not the actual s...