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Asia's Digital Dividends
How Asia-Pacific's Corporations Can Create Value from E-Business
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Offers readers their first, in-depth look at the vast e-commerce opportunities opening up in AsiaElectronic commerce is transforming the face of Asian business. Written by a leading Asian business expert and consultant with the prestigious Boston Consulting Group, the world's leading e-commerce consultancy, this book provides e-managers and e-entrepreneurs in the West with their first coherent, in-depth look at the Asian e-commerce revolution and the wealth of opportunities it presents. With the help of numerous case studies, David C. Michael explores the nature of the Asian e-commerce revolut...
Offers readers their first, in-depth look at the vast e-commerce opportunities opening up in Asia
Electronic commerce is transforming the face of Asian business. Written by a leading Asian business expert and consultant with the prestigious Boston Consulting Group, the world's leading e-commerce consultancy, this book provides e-managers and e-entrepreneurs in the West with their first coherent, in-depth look at the Asian e-commerce revolution and the wealth of opportunities it presents. With the help of numerous case studies, David C. Michael explores the nature of the Asian e-commerce revolution and provides powerful insights on how e-commerce strategy in the East differs from that in the West, as well as what those differences imply for Western business interests. Michael also offers his informed predictions about the future of e-commerce in Asia.
Electronic commerce is transforming the face of Asian business. Written by a leading Asian business expert and consultant with the prestigious Boston Consulting Group, the world's leading e-commerce consultancy, this book provides e-managers and e-entrepreneurs in the West with their first coherent, in-depth look at the Asian e-commerce revolution and the wealth of opportunities it presents. With the help of numerous case studies, David C. Michael explores the nature of the Asian e-commerce revolution and provides powerful insights on how e-commerce strategy in the East differs from that in the West, as well as what those differences imply for Western business interests. Michael also offers his informed predictions about the future of e-commerce in Asia.