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A guide on what multi-level marketing is and the history of three prominent MLMs: Amway, Mary Kay, and Young Living. Includes statistics on multi-level marketing as a whole, as well as the three companies. A deep dive into recruitment and retainment tactics used by MLMs. An analysis of how MLMs relate to the Behavior, Information, Thought, and Emotional (BITE) Control Model and how some MLMs could be considered consumer cults.

Produktbeschreibung
A guide on what multi-level marketing is and the history of three prominent MLMs: Amway, Mary Kay, and Young Living. Includes statistics on multi-level marketing as a whole, as well as the three companies. A deep dive into recruitment and retainment tactics used by MLMs. An analysis of how MLMs relate to the Behavior, Information, Thought, and Emotional (BITE) Control Model and how some MLMs could be considered consumer cults.