An Evaluation of the Business and Financial Performance
of Marriott International Incorporated between 1 January 2014 to 31 December 2016
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This book evaluates Marriott International's business and financial performance. Marriott International is a leading hotel powerhouse with over 6,000 properties in 122 countries and territories. It evaluates the financial and business performance of Marriott over a three-year period from January 1, 2014, to December 31, 2016. Various analytical tools have been used in this research report, considering both financial and non-financial information. The accounting and business techniques used are PESTEL for analyzing the external environment of Marriott, SWOT analysis for the internal environment...
This book evaluates Marriott International's business and financial performance. Marriott International is a leading hotel powerhouse with over 6,000 properties in 122 countries and territories. It evaluates the financial and business performance of Marriott over a three-year period from January 1, 2014, to December 31, 2016. Various analytical tools have been used in this research report, considering both financial and non-financial information. The accounting and business techniques used are PESTEL for analyzing the external environment of Marriott, SWOT analysis for the internal environment, and also financial ratio analysis.
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