Notes on Contributors viii
Acknowledgments xiv
Introduction 1
Angharad N. Valdivia
Part I Foundations
1 Feminist Media Perspectives 19
Margaret Gallagher
2 New Horizons for Communication Theory in the New Media Age 40
Denis McQuail
3 From Modernization to Participation: The Past and Future of Development Communication in Media Studies 50
Robert Huesca
4 Tensions between Popular and Alternative Music: R.E.M. as an Artist-Intellectual 72
Robert Sloane
Part II Production
5 Approaches to Media History 93
John Nerone
6 Ethical Issues in Media Production 115
Sharon L. Bracci
7 Digital Capitalism: A Status Report on the Corporate Commonwealth of Information 137
Dan Schiller
8 Media Production: Individuals, Organizations, Institutions 157
D. Charles Whitney and James S. Ettema
9 From the Playboy to the Hustler: Class, Race, and the Marketing of Masculinity 188
Gail Dines and Elizabeth R. Perea
Part III Media Content
10 Selling Survivor: The Use of TV News to Promote Commercial Entertainment 209
Matthew P. McAllister
11 Constructing Youth: Media, Youth, and the Politics of Representation 227
Sharon R. Mazzarella
12 The Less Space We Take, the More Powerful We'll Be: How Advertising Uses Gender to Invert Signs of Empowerment and Social Equality 247
Vickie Rutledge Shields
13 Constructing a New Model of Ethnic Media: Image-Saturated Latina Magazines as Touchstones 272
Melissa A. Johnson
14 Out of India: Fashion Culture and the Marketing of Ethnic Style 293
Sujata Moorti
Part IV Media Audiences
15 Resuscitating Feminist Audience Studies: Revisiting the Politics of Representation and Resistance 311
Radhika E. Parameswaran
16 The Changing Nature of Audiences: From the Mass Audience to the Interactive Media User 337
Sonia Livingstone
17 The Cultural Revolution in Audience Research 360
Virginia Nightingale
18 Practicing Embodiment: Reality, Respect, and Issues of Gender in Media Reception 382
Joke Hermes
19 Salsa as Popular Culture: Ethnic Audiences Constructing an Identity 399
Angharad N. Valdivia
Part V Effects
20 Race and Crime in the Media: Research from a Media Effects Perspective 421
Mary Beth Oliver
21 The Appeal and Impact of Media Sex and Violence 437
Jennings Bryant and Dorina Miron
22 The Role of Interactive Media in Children's Cognitive Development 461
Ellen A. Wartella, Barbara J. O'Keefe, and Ronda M. Scantlin
23 The Impact of Stereotypical and Counter-Stereotypical News on Viewer Perceptions of Blacks and Latinos: An Exploratory Study 480
Michael C. Casas and Travis L. Dixon
Part VI Futures
24 Where We Should Go Next and Why We Probably Won't: An Entirely Idiosyncratic, Utopian, and Unashamedly Peppery Map for the Future 495
John D. H. Downing
25 All Consuming Identities: Race, Mass Media, and the Pedagogy of Resentment in the Age of Difference 513
Cameron McCarthy
26 Expanding the Definition of Media Activism 529
Carrie A. Rentschler
27 Realpolitik and Utopias of Universal Bonds: For a Critique of Technoglobalism 548
Armand Mattelart translated from the French by Samira Hassa
28 Intellectual Property, Cultural Production, and the Location of Africa 565
Boatema Boateng
Index 578
