The 8th Edition of Entrepreneurship, by Robert Hisrich, Michael
Peters and Dean Shepherd has been designed to clearly instruct
students on the process of formulating, planning, and implementing
a new venture. Students are exposed to detailed descriptions of
`how to? embark on a new venture in a logical manner. Comprehensive
cases at the end of the text have been hand-picked by the authors
to go hand-in-hand with chapter concepts. The superb author team of
Hisrich, Peters, and Shepherd draw from their distinct backgrounds
to create a book that addresses the dynamics of today's
entrepreneurial challenges. From Bob Hisrich's expertise in
global entrepreneurship to Mike Peter's background as a both a
real-life entrepreneur and academic to Dean Shepherd's current
research on cognition and entrepreneurial mindset, this book
balances the crucial line between modern theory and practice.
Robert Hisrich is Mixon Chair and Professor of Marketing and Policy Studies at the Weatherhead School of Management at Case Western Reserve University. He received a Ph.D. in marketing and finance from the University of Cincinnati.
Ein Marktplatz-Angebot für "Entrepreneurship" für EUR 43,50
