This is the 3rd edition provides a conceptually integrated
undergraduate introduction to social psychology, in which the focus
is on underlying processes that operate across topics, rather than
treating each topic in isolation. It is contemporary, comprehensive
and relevant to social psychology students' and
instructors' needs.
All traditional topics in social psychology are covered and
emerging hot topics have been introduced. As with the previous
edition, there is a strong focus on Methodology and deeper
explanation of impact norms than the simplistic coverage of the
competitors.
The integrative approach, together with inclusion of some non-US
perspectives, reflect the increased cross-disciplinary developments
and internationalization of the field.
Following extensive reviewer feedback, pedagogical features have
been refined and include chapter summaries, margin glossaries,
tables, graphs, photograph, an Advance Organizer and an Integrative
Organizer.
An attractive two-color, student-friendly format and lively,
accessible narrative by two leading US scholars makes this text
among the most acclaimed on the market.
"Supplementary materials
"
An extensive online Student Learning Package (SocSLP) is in
development, which will include: Revision Notes; Interactive
exercises; Simulations of key experiments; Active reference links
to articles in Psychology Press journals; Revision MCQ test banks;
Fill-in-the-blank questions; Key term definitions; Case studies;
Research activities; weblinks; References to classic research
articles in Social Psychology: A General Reader edited by
Kruglanski & Higgins.
Instructors resources will be free-of-charge to lecturers whoadopt
the book and will include Powerpoint lecture slides andMCQ test
creator
Short description/annotation
Social Psychology 3rd edition provides the only conceptually
integrated undergraduate introduction to social psychology,
offering a clear synthesis of the cognitive and social, and
individual and group influences that shape social behavior.
Back cover copy
Social Psychology, 3rd Edition provides the only conceptually
integrated undergraduate introduction to social psychology,
offering a clear synthesis of the cognitive and social, and
individual and group influences that shape social behavior.
This textbook offers comprehensive coverage of classic,
contemporary, and emerging topics in social psychology. The focus
is on underlying, unifying principles that operate across topics,
rather than treatment of each topic in isolation, a focus that
reflects the increasingly cross-disciplinary developments within
and beyond psychology. An emphasis on research carried out in
different parts of the world and a sensitivity to cross-cultural
perspectives highlights the internationalization of the field in
recent years. In addition, the text offers real-world applications
of scientific principles to areas such as marketing, law,
education, and health. Throughout, the discussion conceptually
integrates the pervasive impact of social groups on all aspects of
social behavior.
Extensive feedback from reviews of prior editions has helped make
this third edition comprehensive, contemporary, and relevant to
social psychology students’ and instructors’ needs. Effective and
helpful pedagogical features include chapter summaries, margin
glossaries, tables, graphs, and photographs.
An attractive student-friendly format, and a narrative by two
leading scholars that is both lively and rigorous, make this text
one of the most respected and acclaimed on the market.
This new edition is supported by an extensive online Social
Psychology Student Learning Program (SocSLP) and CD-ROM based
Instructor Resources, both of which are free of charge to
qualifying adopters.
Review quote:
'In my view, Social Psychology, 3rd Edition, by Smith amp;
Mackie, has many advantages over its competitors. It presents, and
consistently reiterates, themes that operate across areas of social
psychology, giving social psychology a "unified" feel
that is often absent from other textbooks. Even more importantly,
this is a text that does not treat social psychology as if it were
intellectual candy, but instead presents a meaty, comprehensive,
sophisticated, and nuanced view of the field. It manages to
maintain intellectual rigor while maintaining a high standard of
readability, often conveying and contextualizing findings in terms
of engaging real examples. In my opinion, this book is an excellent
way to introduce people to the science of social psychology!' -
John J. Skowronski, Professor of Psychology, Northern Illinois
University
'This book puts an end to the notion that social psychology
constitutes a collection of loosely related topics. In a
revolutionary organization of the field, Smith amp; Mackie identify
the fundamental principles of human motivation, cognition, and
behavior that form a common undercurrent for all of social
psychology. Not only does this integrative approach present a more
coherent view of the field, but it also encourages students to
understand social psychology, rather than simply remember the
facts.' - Jeffrey W. Sherman, Professor of Psychology,
University of California, Davis
Table of contents:
Preface. How To Use This Book. Chapter 1. What Is Social
Psychology? A Definition of Social Psychology. The Scientific Study
of the Effects of Social and Cognitive Processes on the Way
Individuals Perceive, Influence, and Relate to Others. Historical
Trends and Current Themes in Social Psychology. Social Psychology
Becomes an Empirical Science. Social Psychology Splits From General
Psychology Over What Causes Behavior. The Rise of Nazism Shapes the
Development of Social Psychology. Growth and Integration. How the
Approach of This Book Reflects an Integrative Perspective. Two
Fundamental Axioms of Social Psychology. Three Motivational
Principles. Three Processing Principles. Common Processes, Diverse
Behaviors. Plan of the Book. Summary. Chapter 2. Asking and
Answering Research Questions. A Note to the Student on How to Use
This Chapter. Research Questions and the Role of Theory. Origins of
Research Questions. What is a Scientific Theory? Testing Theories:
From Theory to Research. Construct Validity and Approaches to
Measurement. Internal Validity and Types of Research Design.
External Validity and Research Populations and Settings. Evaluating
Theories: The Bottom Line. The Role of Ethics and Values in
Research. Being Fair to Participants. Being Helpful to Society.
Concluding Comments. Summary. Chapter 3. Perceiving Individuals.
Forming First Impressions: Cues, Interpretations, and Inferences.
The Raw Materials of First Impressions. Interpreting Cues.
Characterizing the Behaving Person: Correspondent Inferences. When
Is a Correspondent Inference Justified? Beyond First Impressions:
Systematic Processing. Causal Attributions. Using Attributions to
Correct First Impressions. Putting It All Together: Forming Complex
Impressions. The Accuracy of Considered Impressions. The Impact of
Impressions: Using, Defending, and Changing Impressions.
Impressions and Judgments. Defending Impressions. Dealing With
Inconsistent Information. Concluding Comments. Summary. Chapter 4.
The Self. Constructing the Self-Concept: What We Know About
Ourselves. Sources of the Self-Concept. Learning About Self and
Others: The Same or Different? Multiple Selves. Putting It All
Together: Constructing a Coherent Self-Concept. Cultural
Differences in the Self-Concept. Constructing Self-Esteem: How We
Feel About Ourselves. Balancing Accurate Self-Knowledge and
Self-Enhancement. Evaluating Personal Experiences: Some Pain but
Mainly Gain. Social Comparisons: Better or Worse Than Others? Why
Self-Enhance? Self-Esteem in Cultural Context. Effects of the Self:
Processes of Self-Regulation.The Self and Thoughts About Ourselves
and Others. The Self and Emotions: For Me or Against Me? The Self
in Action: Regulating Behavior. Temptations and Other Threats to
Self-Regulation. Taking Accounts of Other People's Standards.
Defending the Self: Coping With Stresses, Inconsistencies, and
Failures. Threats to the Well-Being of the Self. Defending Against
Threat: Emotion-Focused Coping. Attacking Threat Head-On:
Problem-Focused Coping. How to Cope? Concluding Comments. Summary.
Chapter 5. Perceiving Groups. Targets of Prejudice: Social Groups.
Social Categorization: Dividing the World into Social Groups.
Forming Impressions of Groups: Establishing Stereotypes. The
Content of Stereotypes. Seeking the Motives behind Stereotyping.
Motives for Forming Stereotypes: Mastery through Summarizing
Personal Experiences. Motives for Forming Stereotypes:
Connectedness to Other. Moving for Forming Stereotypes: Justifying
Inequalities. Using Stereotypes: From Preconceptions to Prejudice.
Activation of Stereotypes. Measuring Stereotypes and Prejudice.
Impact of Stereotypes on Judgments and Actions. Trying to Overcome
Stereotype Effects. Beyond Simple Activation: Effects of
Stereotypes on Considered Judgments. Changing Stereotypes:
Overcoming Bias to Reduce Prejudice. Barriers to Stereotype Change.
Overcoming Stereotype Defenses: The Kind of Contact that Works.
Concluding Comments. Summary. Chapter 6. Social Identity.
Categorizing Oneself as a Group Member. Learning About Our Groups.
Accessibility of Group Memberships. Me, You, and Them: Effects of
Social Categorization. "I" Becomes "We": Social
Categorization and the Self. Others Become "We": Social
Categorization and the In-Group. Others Become "They":
Social Categorization and the Out-Group. When Group Memberships Are
Negative. Effects of Stigmatized Group Memberships. Defending
Individual Self-Esteem. Individual Mobility: Escaping Negative
Group Membership. Social Creativity: Redefining Group Memberships
as Positive. Social Change: Changing the Intergroup Context. One
Goal, Many Strategies. Concluding Comments. Summary. Chapter 7.
Attitudes and Attitude Change. Attitudes and Their Origins.
Measuring Attitudes.Attitude Formation: Why and How? Superficial
and Systematic Routes to Persuasion: From Snap Judgments to
Considered Opinions. Superficial Processing: Persuasion Shortcuts.
Systematic Processing of Persuasive Communications. Superficial and
Systematic Processing: Which Strategy, When? Defending Attitudes:
Resisting Persuasion. Gathering Defenses: Forewarning, Forearming,
and Arguing Back. Subliminal Persuasion. Concluding Comments.
Summary. Chapter 8. Attitudes and Behavior. Changing Attitudes with
Actions. From Action to Attitude via Superficial Processing.
Cognitive Dissonance: Changing Attitudes to Justify Behavior.
Guiding Actions with Attitudes. How Attitudes Guide Behavior. When
Do Attitudes Influence Action? Concluding Comments. Summary.
Chapter 9. Groups, Norms, and Conformity. Conformity to Social
Norms. The Formation of Social Norms. Public Versus Private
Conformity. The Dual Functions of Conformity to Norms: Mastery and
Connectedness. Expecting Consensus. The Dual Functions of
Conformity to Norms. Whose Consensus? The Impact of Reference
Groups. How Groups Form Norms: Processes of Social Influence. Group
Compromise: Taking the Middle Ground. Group Polarization: Going to
Normative Extremes. Explaining Polarized Norm Formation. Conformity
Pressure: Undermining True Consensus. When Consensus Seeking Goes
Awry. Consensus Seeking at Its Worst: Groupthink. Minority
Influence: The Value of Dissent. Successful Minority Influence.
Processes of Minority and Majority Influence. Beyond Minority
Influence: Using Norms to Strengthen Consensus. Concluding
Comments. Summary. Chapter 10. Norms and Behavior. Norms: Effective
Guides for Social Behavior. How Norms Guide Behavior. Why Norms
Guide Behavior So Effectively. Deindividuation: Making Group Norms
More Salient. The Norm of Reciprocity: Treating Others as They
Treat You. Returning Favors. The Norm of Reciprocity for
Concessions. The Norm of Commitment: Keeping Your Promises. The
Low-Ball Technique. Long-Term Consequences of Commitment. The Norm
of Obedience: Submitting to Authority. Milgram’s Studies of
Obedience. Attempting to Explain Obedience: Was it the Time, the
Place, the People? The Norm of Obedience to Authority. Normative
Trade-Offs: The Pluses and Minuses of Obedience. Rebellion and
Resistance: Fighting Back. Reactance: Enough is Enough. Systematic
Processing: Thinking Things Through. Using Norms Against Norms.
Putting It All Together: Multiple Guides for Behavior. Both
Attitudes and Norms Influence Behavior. When Attitudes and Norms
Conflict: Accessibility Determines Influence. Concluding Comments.
Summary. Chapter 11. Liking and Loving. Initial Attraction.
Physical Attractiveness. Positive Interaction. Liking, Similarity,
and Interaction: Mutually Reinforcing Processes. From Acquaintance
to Friend: Relationship Development. Exchanges of Rewards: What’s
In It for Me? Self-Disclosure. Close Relationships. Research on
Close Relationships. Cognitive Interdependence: The Partner Becomes
Part of the Self. Behavioral Interdependence: Transformations in
Exchange. Affective Interdependence: Intimacy and Commitment. Types
of People, Types of Relationships. Effects of Relationships.
Romantic Love and Sexuality. Passionate Feelings. Sexual Attitudes
and Behavior. Sex in the Context of a Relationship. When
Relationships Go Wrong. Interdependence and Conflicts: Seeds of
Trouble. Resources for Handling Conflict: Relationship.Maintenance.
Conflict Processes. Break-Up and Aftermath. Concluding Comments.
Summary. Chapter 12. Interaction in Groups. The Mere Presence of
Others: Effects of Minimal Interdependence. Social Facilitation:
Improvement and Impairment. Crowding: The Presence of Lots of
Others. Performance in Face-to-Face Groups: Interaction and
Interdependence. How Groups Change: Stages of Group Development.
Getting the Job Done: Group Performance. Leadership. Group
Communication. Concluding Comments. Summary. Chapter 13. Aggression
and Conflict. Aggression, Conflict, and Human Nature. Defining
Conflict and Aggression. Origins of Aggression. Interpersonal
Aggression. Studying Aggression. What Triggers Aggression? Norms
Promoting and Restraining Aggression. To Hurt or Not to Hurt:
Putting It All Together. Intergroup Conflict. Sources of Intergroup
Conflict: The Battle for Riches and Respect. Escalating Conflict:
Communication and Interaction that Make Things Worse. Perceptions
in Conflict: What Else Could You Expect From Them? "Final
Solutions": Eliminating the Out-Group. Resolving Conflict and
Reducing Aggression. Altering Perceptions and Reactions. Resolving
Conflict Through Negotiation. Intergroup Cooperation: Changing
Social Identity. Concluding Comments. Summary. Chapter 14. Helping
and Cooperation. When Do People Help? Is Help Needed and Deserved?
Should I Help? Why Do People Help? Helping for Mastery and
Connectedness. Biologically Driven Helping: Is Helping in Our
Genes? Helping for Mastery: The Personal Rewards and Costs of
Helping. Helping for Connectedness: Empathy and Altruism. Helping
for Connectedness: Social Identification and Cooperation. Role of
Superficial or Systematic Processing in Helping and Cooperation.
The Impact of Processing. Personality Differences in Helping.
Prosocial Behavior in Society. Help that Helps; Help that Hurts.
Increasing Prosocial Behavior in Society. Concluding Comments.
Summary. Epilogue. Core Principles of Social Psychology. How the
Principles Interrelate. An Invitation to Social Psychology .
Glossary . References. Author Index . Subject Index
Ausstattung/Bilder: New ed. 2007. XXIX, 673 p. w. figs.
Englisch
Abmessung: 254mm x 204mm x 32mm
Gewicht: 1365g
ISBN-13: 9781841694092
ISBN-10: 1841694096
Best.Nr.: 21071893
"In my view, Social Psychology, 3rd Edition, by Smith & Mackie, has many advantages over its competitors. It presents, and consistently reiterates, themes that operate across areas of social psychology, giving social psychology a "unified" feel that is often absent from other textbooks. Even more importantly, this is a text that does not treat social psychology as if it were intellectual candy, but instead presents a meaty, comprehensive, sophisticated, and nuanced view of the field. It manages to maintain intellectual rigor while maintaining a high standard of readability, often conveying and contextualizing findings in terms of engaging real examples. In my opinion, this book is an excellent way to introduce people to the science of social psychology!" - John J. Skowronski, Professor of Psychology, Northern Illinois University, USA "This book puts an end to the notion that social psychology constitutes a collection of loosely related topics. In a revolutionary organization of the field, Smith & Mackie identify the fundamental principles of human motivation, cognition, and behavior that form a common undercurrent for all of social psychology. Not only does this integrative approach present a more coherent view of the field, but it also encourages students to understand social psychology, rather than simply remember the facts." - Jeffrey W. Sherman, Professor of Psychology, University of California, Davis, USA
Inhaltsangabe
Preface. How To Use This Book. Chapter 1. What is Social Psychology? A Definition of Social Psychology. The Scientific Study of the Effects of Social and Cognitive Processes on the Way Individuals Perceive, Influence, and Relate to Others. Historical Trends and Current Themes in Social Psychology. Social Psychology Becomes an Empirical Science. Social Psychology Splits From General Psychology Over What Causes Behavior. The Rise of Nazism Shapes the Development of Social Psychology. Growth and Integration. How the Approach of This Book Reflects an Integrative Perspective. Two Fundamental Axioms of Social Psychology. Three Motivational Principles. Three Processing Principles. Common Processes, Diverse Behaviors. Plan of the Book. Summary. Chapter 2. Asking and Answering Research Questions. A Note to the Student on How to Use This Chapter. Research Questions and the Role of Theory. Origins of Research Questions. What is a Scientific Theory? Testing Theories: From Theory to Research. Construct Validity and Approaches to Measurement. Internal Validity and Types of Research Design. External Validity and Research Populations and Settings. Evaluating Theories: The Bottom Line. The Role of Ethics and Values in Research. Being Fair to Participants. Being Helpful to Society. Concluding Comments. Summary. Chapter 3. Perceiving Individuals. Forming First Impressions: Cues, Interpretations, and Inferences. The Raw Materials of First Impressions. Interpreting Cues. Characterizing the Behaving Person: Correspondent Inferences. When is a Correspondent Inference Justified? Beyond First Impressions: Systematic Processing. Causal Attributions. Using Attributions to Correct First Impressions. Putting It All Together: Forming Complex Impressions. The Accuracy of Considered Impressions. The Impact of Impressions: Using, Defending, and Changing Impressions. Impressions and Judgments. Defending Impressions. Dealing With Inconsistent Information. Concluding Comments. Summary. Chapter 4. The Self. Constructing the Self Concept: What We Know About Ourselves. Sources of the Self Concept. Learning About Self and Others: The Same or Different? Multiple Selves. Putting It All Together: Constructing a Coherent Self Concept. Cultural Differences in the Self Concept. Constructing Self Esteem: How We Feel About Ourselves. Balancing Accurate Self Knowledge and Self Enhancement. Evaluating Personal Experiences: Some Pain but Mainly Gain. Social Comparisons: Better or Worse Than Others? Why Self Enhance? Self Esteem in Cultural Context. Effects of the Self: Processes of Self Regulation.The Self and Thoughts About Ourselves and Others. The Self and Emotions: For Me or Against Me? The Self in Action: Regulating Behavior. Temptations and Other Threats to Self Regulation. Taking Accounts of Other People's Standards. Defending the Self: Coping With Stresses, Inconsistencies, and Failures. Threats to the Well Being of the Self. Defending Against Threat: Emotion Focused Coping. Attacking Threat Head On: Problem Focused Coping. How to Cope? Concluding Comments. Summary. Chapter 5. Perceiving Groups. Targets of Prejudice: Social Groups. Social Categorization: Dividing the World into Social Groups. Forming Impressions of Groups: Establishing Stereotypes. The Content of Stereotypes. Seeking the Motives behind Stereotyping. Motives for Forming Stereotypes: Mastery through Summarizing Personal Experiences. Motives for Forming Stereotypes: Connectedness to Other. Moving for Forming Stereotypes: Justifying Inequalities. Using Stereotypes: From Preconceptions to Prejudice. Activation of Stereotypes. Measuring Stereotypes and Prejudice. Impact of Stereotypes on Judgments and Actions. Trying to Overcome Stereotype Effects. Beyond Simple Activation: Effects of Stereotypes on Considered Judgments. Changing Stereotypes: Overcoming Bias to Reduce Prejudice. Barriers to Stereotype Change. Overcoming Stereotype Defenses: The Kind of Contact that Works. Concluding Comments. Summary. Chapter 6. Social Identity. Categorizing Oneself as a Group Member. Learning About Our Groups. Accessibility of Group Memberships. Me, You, and Them: Effects of Social Categorization. "I" Becomes "We": Social Categorization and the Self. Others Become "We": Social Categorization and the In Group. Others Become "They": Social Categorization and the Out Group. When Group Memberships Are Negative. Effects of Stigmatized Group Memberships. Defending Individual Self Esteem. Individual Mobility: Escaping Negative Group Membership. Social Creativity: Redefining Group Memberships as Positive. Social Change: Changing the Intergroup Context. One Goal, Many Strategies. Concluding Comments. Summary. Chapter 7. Attitudes and Attitude Change. Attitudes and Their Origins. Measuring Attitudes.Attitude Formation: Why and How? Superficial and Systematic Routes to Persuasion: From Snap Judgments to Considered Opinions. Superficial Processing: Persuasion Shortcuts. Systematic Processing of Persuasive Communications. Superficial and Systematic Processing: Which Strategy, When? Defending Attitudes: Resisting Persuasion. Gathering Defenses: Forewarning, Forearming, and Arguing Back. Subliminal Persuasion. Concluding Comments. Summary. Chapter 8. Attitudes and Behavior. Changing Attitudes with Actions. From Action to Attitude via Superficial Processing. Cognitive Dissonance: Changing Attitudes to Justify Behavior. Guiding Actions with Attitudes. How Attitudes Guide Behavior. When Do Attitudes Influence Action? Concluding Comments. Summary. Chapter 9. Groups, Norms, and Conformity. Conformity to Social Norms. The Formation of Social Norms. Public Versus Private Conformity. The Dual Functions of Conformity to Norms: Mastery and Connectedness. Expecting Consensus. The Dual Functions of Conformity to Norms. Whose Consensus? The Impact of Reference Groups. How Groups Form Norms: Processes of Social Influence. Group Compromise: Taking the Middle Ground. Group Polarization: Going to Normative Extremes. Explaining Polarized Norm Formation. Conformity Pressure: Undermining True Consensus. When Consensus Seeking Goes Awry. Consensus Seeking at Its Worst: Groupthink. Minority Influence: The Value of Dissent. Successful Minority Influence. Processes of Minority and Majority Influence. Beyond Minority Influence: Using Norms to Strengthen Consensus. Concluding Comments. Summary. Chapter 10. Norms and Behavior. Norms: Effective Guides for Social Behavior. How Norms Guide Behavior. Why Norms Guide Behavior So Effectively. Deindividuation: Making Group Norms More Salient. The Norm of Reciprocity: Treating Others as They Treat You. Returning Favors. The Norm of Reciprocity for Concessions. The Norm of Commitment: Keeping Your Promises. The Low Ball Technique. Long Term Consequences of Commitment. The Norm of Obedience: Submitting to Authority. Milgram's Studies of Obedience. Attempting to Explain Obedience: Was it the Time, the Place, the People? The Norm of Obedience to Authority. Normative Trade Offs: The Pluses and Minuses of Obedience. Rebellion and Resistance: Fighting Back. Reactance: Enough is Enough. Systematic Processing: Thinking Things Through. Using Norms Against Norms. Putting It All Together: Multiple Guides for Behavior. Both Attitudes and Norms Influence Behavior. When Attitudes and Norms Conflict: Accessibility Determines Influence. Concluding Comments. Summary. Chapter 11. Liking and Loving. Initial Attraction. Physical Attractiveness. Positive Interaction. Liking, Similarity, and Interaction: Mutually Reinforcing Processes. From Acquaintance to Friend: Relationship Development. Exchanges of Rewards: What's In It for Me? Self Disclosure. Close Relationships. Research on Close Relationships. Cognitive Interdependence: The Partner Becomes Part of the Self. Behavioral Interdependence: Transformations in Exchange. Affective Interdependence: Intimacy and Commitment. Types of People, Types of Relationships. Effects of Relationships. Romantic Love and Sexuality. Passionate Feelings. Sexual Attitudes and Behavior. Sex in the Context of a Relationship. When Relationships Go Wrong. Interdependence and Conflicts: Seeds of Trouble. Resources for Handling Conflict: Relationship.Maintenance. Conflict Processes. Break Up and Aftermath. Concluding Comments. Summary. Chapter 12. Interaction in Groups. The Mere Presence of Others: Effects of Minimal Interdependence. Social Facilitation: Improvement and Impairment. Crowding: The Presence of Lots of Others. Performance in Face to Face Groups: Interaction and Interdependence. How Groups Change: Stages of Group Development. Getting the Job Done: Group Performance. Leadership. Group Communication. Concluding Comments. Summary. Chapter 13. Aggression and Conflict. Aggression, Conflict, and Human Nature. Defining Conflict and Aggression. Origins of Aggression. Interpersonal Aggression. Studying Aggression. What Triggers Aggression? Norms Promoting and Restraining Aggression. To Hurt or Not to Hurt: Putting It All Together. Intergroup Conflict. Sources of Intergroup Conflict: The Battle for Riches and Respect. Escalating Conflict: Communication and Interaction that Make Things Worse. Perceptions in Conflict: What Else Could You Expect From Them? "Final Solutions": Eliminating the Out Group. Resolving Conflict and Reducing Aggression. Altering Perceptions and Reactions. Resolving Conflict Through Negotiation. Intergroup Cooperation: Changing Social Identity. Concluding Comments. Summary. Chapter 14. Helping and Cooperation. When Do People Help? Is Help Needed and Deserved? Should I Help? Why Do People Help? Helping for Mastery and Connectedness. Biologically Driven Helping: Is Helping in Our Genes? Helping for Mastery: The Personal Rewards and Costs of Helping. Helping for Connectedness: Empathy and Altruism. Helping for Connectedness: Social Identification and Cooperation. Role of Superficial or Systematic Processing in Helping and Cooperation. The Impact of Processing. Personality Differences in Helping. Prosocial Behavior in Society. Help that Helps; Help that Hurts. Increasing Prosocial Behavior in Society. Concluding Comments. Summary. Epilogue. Core Principles of Social Psychology. How the Principles Interrelate. An Invitation to Social Psychology . Glossary . References. Author Index . Subject Index
