Roman Pichler

Agile Product Management with Scrum (eBook, PDF)

Creating Products that Customers Love (Adobe Reader)

• Format: PDF

Produktbeschreibung

The First Guide to Scrum-Based Agile Project Ownership and Management

In Scrum projects, product owners play a pivotal role, but few have been trained in the unique skills, techniques, and attitudes needed to succeed in this role. Agile Product Management with Scrum offers the start-to-finish guidance and practical insights you need to become an outstanding product ownerand to deliver profitable software that customers love.

Using many real-world examples, top Scrum consultant Roman Pichler demonstrates how product owners can help their teams succeed with a broad range of agile practices, including product vision, exploration, user stories, use cases, "planning poker," sprints, release planning, and portfolio management.

Drawing on his extensive experience, Pichler introduces specific practices that maximize savings, accelerate delivery, encourage innovation, and improve both quality and agility. You'll learn exactly how Scrum product ownership differs from traditional product managementand how to avoid or overcome the pitfalls that Scrum product owners face. Coverage includes

• Understanding your role: what product owners do, how they do it, and the surprising implications
• Envisioning your product: creating a compelling product vision to galvanize and guide your team throughout development
• Managing and grooming the product backlog: using product backlogs to "discover" functionality in even the largest, most complex projects
• Planning the release: bringing clarity and transparency to scheduling, budgeting, and functionality decisions
• Collaborating in sprint planning meetings: helping teams plan their work and commit to sprint goals
• Transitioning into product ownership: understanding your strengths, shoring up your weaknesses, finding help, and growing into the role

This book is an indispensable resource for everyone who serves as Scrum product owner, or expects to do so, as well as all stakeholders who interact with product ownersin other words, the entire project team.

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Produktdetails

• Verlag: Pearson ITP
• Seitenzahl: 160
• Erscheinungstermin: 3. März 2010
• Englisch
• ISBN-13: 9780321684172
• Artikelnr.: 37830377

Autorenporträt

Roman Pichler is a leading Scrum and agile product management expert. He has a long track record in teaching and coaching product owners and in helping companies apply effective product management practices. In addition to this book, he is the bestselling author of Scrum-Agiles Projektmanagement erfolgreich einsetzen (Scrum-Applying Agile Project Management Successfully) (dpunkt.verlag, 2008). As a Certified Scrum Trainer, he led the Scrum Alliance effort to develop a curriculum for the Certified Scrum Product Owner training. Find out more at romanpichler.com.

Inhaltsangabe

Foreword by Jeff Sutherland xv
Foreword by Brett Queener xvii
Preface xix
Acknowledgments xxiii
About the Author xxv
Chapter 1: Understanding the Product Owner Role 1
The Product Owner Role 2
Desirable Characteristics of a Product Owner 3
Working with the Team 7
Collaborating with the ScrumMaster 9
Working with Customers, Users, and Other Stakeholders 10
Scaling the Product Owner Role 12
Common Mistakes 16
Reflection 20
Chapter 2: Envisioning the Product 23
The Product Vision 24
Desirable Qualities of the Vision 25
The Minimal Marketable Product 27
Simplicity 31
Customer Needs and Product Attributes 33
The Birth of the Vision 35
Techniques for Creating the Vision 37
Visioning and the Product Road Map 41
Minimal Products and Product Variants 42
Common Mistakes 43
Reflection 46
Chapter 3: Working with the Product Backlog 47
The DEEP Qualities of the Product Backlog 48
Grooming the Product Backlog 49
Discovering and Describing Items 51
Prioritizing the Product Backlog 54
Getting Ready for Sprint Planning 59
Sizing Items 64
Dealing with Nonfunctional Requirements 68
Scaling the Product Backlog 70
Common Mistakes 71
Reflection 74
Chapter 4: Planning the Release 75
Time, Cost, and Functionality 76
Quality Is Frozen 78
Early and Frequent Releases 79
Quarterly Cycles 81
Velocity 82
The Release Burndown 83
The Release Plan 87
Release Planning on Large Projects 91
Common Mistakes 94
Reflection 96
Chapter 5: Collaborating in the Sprint Meetings 97
Sprint Planning 98
Definition of Done 99
Daily Scrum 100
Sprint Backlog and Sprint Burndown 101
Sprint Review 101
Sprint Retrospective 103
Sprint Meetings on Large Projects 104
Common Mistakes 107
Reflection 109
Chapter 6: Transitioning into the Product Owner Role 111
Becoming a Great Product Owner 111
Developing Great Product Owners 115
Reflection 118
References 119
Index 125