Short description/annotation
This up-dated second edition provides a clear and concise
introduction to the key concepts of semiotics in accessible and
jargon-free language.
Back cover copy
This up-dated second edition provides a clear and concise
introduction to the key concepts of semiotics in accessible and
jargon-free language. With a revised introduction and glossary,
extended index and suggestions for further reading, this new
edition provides an increased number of examples including computer
and mobile phone technology, television commercials and the
web.
Demystifying what is a complex, highly interdisciplinary field, key
questions covered include:
What is a sign?
Which codes do we take for granted?
How can semiotics be used in textual analysis?
What is a text?
A highly useful, must-have resource, Semiotics: The Basics is the
ideal introductory text for those studying this growing area.
'A very useful book, not only for those who wish to find out about semiotics, but also for those interested in finding out how language or any other sign system is far from being a neutral means of communication.' - Juan A. Prieto-Pablos, University of Seville, Spain 'The book is well written and up-to-date, without unnecassary verbosity or jargon, and yet reflects the complexity of the field and its problems.' - Journal of Pragmatics 'This an excellent basic introduction to the subject, with a good glossary, an index, and a list of further reading.' - www.mantex.co.uk 'Chandler's Semiotics: The Basics is an outstanding introduction to the field for students new to cultural studies. It is an ideal classroom text, and it covers a great deal of ground quickly while avoiding oversimplification or a specific and narrow agenda... There is no better introduction to semiotics anywhere.' - Professor Gregory Eiselein, Kansas State University, USA
Daniel Chandler teaches media and communication studies in the Department of Theatre, Film, and Television Studies at Aberystwyth University, where he established a degree in the subject in 2001, having run a major website on the same topic since 1995. He a consultant in marketing semiotics with a particular interest in the visual semiotics of gender.
Inhaltsangabe
Preface. Acknowledgements. Introduction 1. Models of the Sign 2. Signs and Things 3. Analysing Structures 4. Challenging the Literal 5. Codes 6. Textual Interactions 7. Limitations and Strengths. Glossary. References. Index
