Helvetica is not only the preferred typeface of leading
professionals, it is also an all-time favourite among the multitude
of codes, signals and signs that flavour urban life. This book
sings the praises of the honest worker and solo entertainer of
typefaces, Helvetica, and of its forgotten creator and all those
who have contributed to its unparalleled international march of
triumph over the past forty years. Filled with pages of color
images of Helvetica in use, from album covers and road signs to
advertisements and product packaging, the designs gathered together
in honor of Helvetica have been created by superb designers and
anonymous amateurs from all over the world. The result is an
exciting collection of this icon of modern design.
Dieses Buch ist eine Hommage an die Schrift Helvetica, den
Schichtarbeiter und Alleinunterhalter unter den Schrifttypen, an
ihren vergessenen Gestalter Max Miedinger und all diejenigen,
welche während der letzten 40 Jahre zu ihrem unvergleichlichen
internationalen Triumphzug beigetragen haben.