The Official CIM Coursebook: Project Management in Marketing
Offers a companion to the CIM professional marketing
qualifications. This title includes chapters that contain case
studies, study tips and activities to test your learning and
understanding as you go along. It also contains a range of learning
objectives, cases, questions, activities, definitions and study
Butterworth-Heinemann's CIM Coursebooks have been designed to
match the syllabus and learning outcomes of our new qualifications
and should be useful aids in helping students understand the
complexities of marketing. The discussion and practical application
of theories and concepts, with relevant examples and case studies,
should help readers make immediate use of their knowledge and
skills gained from the qualifications.'
Professor Keith Fletcher, Director of Education, The Chartered
Institute of Marketing
'Here in Dubai, we have used the Butterworth-Heinemann
Coursebooks in their various forms since the very beginning and
have found them most useful as a source of recommended reading
material as well as examination preparation.'
Alun Epps, CIM Centre Co-ordinator, Dubai University College,
United Arab Emirates
Butterworth-Heinemann's official CIM Coursebooks are the
definitive companions to the CIM professional marketing
qualifications. The only study materials to be endorsed by The
Chartered Institute of Marketing (CIM), all content is carefully
structured to match the syllabus and is written in collaboration
with the CIM faculty.
Each chapter is packed full of case studies, study tips and
activities to test your learning and understanding as you go
.The coursebooks are the only study guide reviewed and approved by
CIM (The Chartered Institute of Marketing).
.Each book is crammed with a range of learning objectives, cases,
questions, activities, definitions, study tips and summaries to
support and test your understanding of the theory.
.Past examination papers and examiners' reports are available
online to enable you to practise what has been learned and help
prepare for the exam and pass first time.
.Extensive online materials support students and tutors at every
Based on an understanding of student and tutor needs gained in
extensive research, online materials have been designed
specifically for CIM students and created exclusively for
Butterworth-Heinemann. Check out exam dates on the Online Calendar,
see syllabus links for each course, and access extra mini case
studies to cement your understanding. Explore marketingonline.co.uk
and access online versions of the coursebooks and further reading
from Elsevier and Butterworth-Heinemann.
INTERACTIVE, FLEXIBLE, ACCESSIBLE
ANY TIME, ANY PLACE
Benefit from the Senior Examiner's hints and tips to ensure you
pass first time!
More than just a book: extensive online support for free at:
Fully endorsed by the CIM (Chartered Institute of Marketing) to
ensure delivers exactly what you need
Using marketing information to develop a justified case for marketing projects; Building a case for marketing projects; Assessing, managing and mitigating risk associated with marketing projects; Project management for analysis, planning, implementation and control