The Tipping Point - Gladwell, Malcolm

Malcolm Gladwell 

The Tipping Point

How Little Things Can Make a Big Difference

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Produktbeschreibung zu The Tipping Point

Many of the social ills that face us today, in other words, are as inherently volatile as the epidemics that periodically sweep through the human population: little things can cause them to "tip" at any time and if we want to understand how to confront and solve them we have to understand what those "tipping points" are. In this study, Malcolm Gladwell explores the ramifications of this. Not simply for politicians and policy-makers, his method provides a way of viewing everyday experience and seeking to enable us to develop strategies for everything from raising a child to running a company.

'The tipping point' is that magic moment when an idea, trend or social phenomenon crosses a threshold, tips, and spreads like wildfire. Just as a sick individual in a crowded shop can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend or a new restaurant to take off overnight -or a dramatic reduction in crime, as happened in New York after graffiti was removed from subway trains.
Malcolm Gladwell brilliantly shows how easy it is to cause group behaviour to tip by making small changes in our immediate environment -a profoundly hopeful idea that demonstrates how one imaginative person, applying a well-placed lever, can move the world. This is a book which should be read by everyone in business, politics, marketing, advertising and anyone interested in trends, fashion, fads and human behaviour. That is, all of us.


Produktinformation


  • Abmessung: 176mm x 108mm x 27mm
  • Gewicht: 155g
  • ISBN-13: 9780349114460
  • ISBN-10: 0349114463
  • Best.Nr.: 21982409
Hip and hopeful, THE TIPPING POINT is like the idea it describes: concise, elegant but packed with social power. A book for anyone who cares about how society works and how we can make it better George Stephanopoulos A wonderful page-turner about a fascinating idea that should affect the way every thinking person thinks about the world around him Michael Lewis, author of LIAR'S POKER Genuinely fascinating and frequently startling ... The kind of book from which you'll be regaling your friends with intriguing snippets for weeks to come SCOTLAND ON SUNDAY A wonderfully offbeat study of that little-understood phenomenon, the social epidemic DAILY TELEGRAPH
Malcolm Gladwell schrieb über Wirtschaft, Wissenschaft und Medizin für die "Washington Post", deren Bürochef in New York er anschließend wurde. Derzeit schreibt er für den "New Yorker".

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