Lawrence J. Gitman, Carl McDaniel

The Essentials of the Future of Business, International Edition (with Building Your Career Booklet)

• Broschiertes Buch

Produktbeschreibung

Packed with examples and illustrations of professionals in real-world practice, THE ESSENTIALS OF THE FUTURE OF BUSINESS 4E, International Edition prepares readers for a successful career in business by equipping them with the knowledge, skills, and competencies needed in tomorrow's competitive workplace. Rich in theory and application, it delivers an engaging presentation of the foundational principles, concepts, and vocabulary for each area of business, while also emphasizing the practical skills needed for real-world success--including the five workplace competencies recommended by the Secretary's Commission on Achieving Necessary Skills (SCANS). Each chapter offers a thorough presentation of business principles and also highlights emerging business trends in management, leadership, production, marketing, and finance.

Produktdetails

• Verlag: Cengage Learning EMEA / South Western College
• 4th Ed.
• Seitenzahl: 528
• Erscheinungstermin: 5. April 2011
• Englisch
• Abmessung: 270mm
• Gewicht: 1148g
• ISBN-13: 9781439035924
• ISBN-10: 143903592X
• Artikelnr.: 33200234

Autorenporträt

Carl McDaniel, Chairman of the marketing department at University of Texas at Arlington for 32 years. He has been an instructor for more than 40 years and is the recipient of several awards for outstanding teaching. McDaniel has also been a district sales manager for Southwestern Bell Telephone Company. Currently, he serves as a board member of the North Texas Higher Education Authority and is a member of the American Marketing Association, Academy of Marketing Science, Southern Marketing Association, Southwestern Marketing Association, and Western Marketing Association. In addition to Marketing, McDaniel has authored or co-authored over 50 textbooks, and his research has appeared in such publications as the Journal of Marketing, Journal of Business Research, Journal of the Academy of Marketing Science, and the California Management Review. McDaniel is co-owner of a marketing research firm and has been a consultant to the International Trade Centre.

Inhaltsangabe

Part I: THE BUSINESS ENVIRONMENT. 1. Understanding Economic Systems and Business. 2. Making Ethical Decisions and Managing a Socially Responsible Business. Appendix: Understanding the Legal and Tax Environment. 3. Competing in the Global Marketplace. Part II: BUSINESS OWNERSHIP. 4. Forms of Business Ownership. 5. Entrepreneurship: Starting and Managing Your Own Business. Part III: BUSINESS MANAGEMENT. 6. Management and Leadership in Today's Organizations. 7. Designing Organizational Structures. 8. Managing Human Resources and Labor-Management Issues. 9. Motivating Employees and Creating Self-Managed Teams. 10. Achieving World-class Operations Management. Part IV: MARKETING MANAGEMENT. 11. Creating Products and Developing Pricing Strategies. 12. Distributing and Promoting New Products and Services. Part V: TECHNOLOGY AND INFORMATION. 13. Using Technology to Manage Information. 14. Using Financial Information and Accounting. Part VI: FINANCE. 15. Understanding Money and Financial Institutions. 16. Financial Management and Securities Markets. Appendix: Managing Risk and Insurance. Online Enrichment Chapter: Managing Your Personal Finances. Online Enrichment Chapter: Using the Internet for Business Success.