Typographic organization has always been a complex system in that
there are so many elements at play, such as hierarchy, order of
reading, legibility, and contrast. In Typographic Systems, Kim
Elam, author of our bestselling books, Geometry of Design and Grid
Systems, explores eight major structural systems beyond the
traditional ordering systems of the grid including random, radial,
modular, and bilateral systems. By taking the reader through
exercises, student work, and professional examples, Elam offers a
broad range of design solutions.Once essential visual organization
systems are understood the designer can fluidly organize words or
images within a structure, combination of structures, or a
variation of a structure. With clarity and substance, each system
from the structured axis to the nonhierarchical radial array is
explained and explored so that the reader comes away with a better
understanding of these intricate complex arrangements. Typographic
Systems is the sixth title in our bestselling Design Briefs series,
which has sold more than 100,000 copies worldwide.
Ausstattung/Bilder: 2007. 159 p. w. 400 b&w and 55 col. figs.
Best.Nr. des Verlages: 11937227
Abmessung: 14mm x 180mm x 215mm
Kimberly Elam is chairperson of the Graphic and Interactive Communication Department at the Ringling School of Art and Design in Sarasota, Florida. Her books Geometry of Design and Grid Systems have become standard reference works for students and practicing designers.