VisionMongers: Making a Life and Living in Photography is a book
for any photographer who's ever felt compelled to combine their
craft with the world of commerce and make the transition to
becoming a vocational photographer. More like a sketchbook of ideas
and wisdom than it is a system to get rich quick on photography,
VisionMongers takes a look at the changing landscape of
professional photography and the various journeys that can be taken
to get there. Driven by passion and vision, and guided by his own
unlikely journey to becoming a full-time photographer, David
duChemin leads you through his own thinking and experiences, as
well as those of others, as he discusses aspects of the craft of
photography as well as the business of it, touching on everything
from branding to contracts, from logos to blogging. The book is
peppered with inspirational and real-world case studies from
photographers from various disciplines, including: Chase Jarvis,
Kevin Clark, Gavin Gough, Zack Arias, Karl Grobl, and Dave Delnea.
Illustrated by these stories of other photographers, VisionMongers
covers the practical aspects about what it takes to turn
photography into a career, such as knowing your market, discovering
your brand, finding a mentor, listening to your critics, and more.
As encouraging as it is realistic,VisionMongers is about making a
life and a living in photography.
David duChemin hat nicht gerade den direkten Weg gewählt, als er seiner Berufung folgte. Vom aufstrebenden Fotografen über den Theologen zum professionellen Comedian und schließlich zurück zu seiner eigentlichen Leidenschaft. Heute ist David als Vollzeit-Fotograf vor allem in Entwicklungsländern und für humanitäre Organisationen unterwegs, außerdem ist er Lehrer und Buchautor - ein leidenschaftliches Mitglied der internationalen Fotoszene.
Inhaltsangabe
chapter one Foundations My Story Driven by Vision Sustained by Passion The Lines Are Blurring The Rules Are Changing VISIONMONGERS: Chris+Lynn chapter two Work Work Work It's Hard The First Question The Benefits of Hobby Know Thyself... Know Your Market Know Your Craft 10% Show 90% Biz . 45 Get Rich Quick! (But Do It Elsewhere) VISIONMONGER: Kevin Clark Make a Plan Stan Don't Quit Your Day Job Find a Mentor Love Your Fans but Listen to Your Critics Join a Gang Fake It Till You Make It Get to Work Too Busy Chopping Wood You Need Help Your First Assignment VISIONMONGER: Darwin Wiggett chapter three Sounding Your Barbaric Yawp What Can I Sell You? How Can I Serve You? The Four Pillars Branding Isn't ( Just) for Cattle Perception Is Reality Photographer? Make Them Love You More Conversations More Opportunities VISIONMONGER: Grace Chon Word of Mouth He Said She Said You Need a Logo Hey Cool Card! VISIONMONGER: Dave Delnea Marketing 2.0 VISIONMONGER: Gavin Gough Making Contact VISIONMONGER: Karl Grobl Go Where They Ain't Three (Bad?) Metaphors about Competition chapter four Business and Finance Contracts Sponsorships It's Not My Job Man Scope Creep Finances: How Not to Be a Moron VISIONMONGER: Zack Arias You Are Not Wal-Mart Negotiations and Love Songs Take Me I'm Yours Dig More Streams Insurance VISIONMONGER: Chase Jarvis chapter five It's a Brave New World Appendix Index
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