The Audacity to Win - Plouffe, David

David Plouffe 

The Audacity to Win

The Inside Story and Lessons of Barack Obama's Historic Victory

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The Audacity to Win

Subtitled, "The Inside Story & Lessons Of Barack Obama's Historic Victory".

The architect of the Obama campaign reveals how it all happened- and how it will revolutionize our politics
David Plouffe not only led the effort that put Barack Obama in the White House, but he also changed the face of politics forever and reenergized the idea of democracy itself. The Audacity to Win is his story of that groundbreaking achievement, taking readers inside the remarkable campaign that led to the election of the first African American president.
For two years Plouffe worked side by side with Obama, charting the course of the campaign. His is the ultimate insider's tale, revealing both the strategies that delivered Obama to office and how the candidate and campaign handled moments of great challenge and opportunity. Moving from the deliberations about whether to run at all, through the epic primary battle with Hillary Clinton and the general election against John McCain, Plouffe showcases the high-wire gamesmanship that fascinated pundits and the drama and intrigue that captivated a nation.
The Audacity to Win chronicles the arrival of a new moment in American life at the convergence of digital technology and grassroots organization, and the exciting possibilities revealed by a campaign that in many ways functioned as a $1 billion start-up with laser-like focus and discipline. In this extraordinary book, David Plouffe unfolds one of the most important political stories of our time, one whose lessons are not limited to politics, but reach to the greatest heights of what we dream about for our country and ourselves.


Produktinformation

  • Verlag: Viking
  • 2010
  • Ausstattung/Bilder: 2009. 390 p.
  • Englisch
  • Abmessung: 37mm x 165mm x 239mm
  • Gewicht: 640g
  • ISBN-13: 9780670021338
  • ISBN-10: 0670021334
  • Best.Nr.: 26867718
"...engaging, detailed and frequently illuminating account of the Obama presidential campaign..."<br />- Miami Herald <br />"...a gripping blockbuster of a book, manna for political aficianados and newcomers to elections alike, full of scrappy details, minute explanations of strategy, tales from the trail and candid assessments of mistakes made and lessons learned."<br />- Daily Kos <br />"After reading Plouffe's engaging, detailed and frequently illuminating account of the Obama presidential campaign, one can see how the campaign was lucky and good-- indeed, often very, very good."<br />- San Francisco Chronicle <br />"[Plouffe] gives readers a visceral sense of the campaign from an insider's point of view...He offers acute assessments of the larger dynamics at play in the 2008 race, and he is frank about missteps that the Obama campaign made along the way...A detailed and revealing account."<br />- Michiko Kakutani, The New York Times <br />"Plouffe has written the most important political book of the year. It reads like a thriller...I flipped it open, read a few lines and was hooked...But it's not the insider look at the past that makes the book so important. It's what it shows us about the present--and the effect it could have on the future."<br />- Arianna Huffington, The Huffington Post

President Barack Obama’s historic political campaign deserves to be studied for its innovative organization, volunteer effort, fundraising and use of technology. But it is also a compelling story about an unlikely candidate and the highly motivated expert team that pulled off one of the greatest game-changing upsets in U.S. political history. Obama campaign manager David Plouffe (rhymes with “bluff”) has written a diary-like firsthand account that delivers insights and perspectives previously known only to insiders. While he tells his story chronologically, the suspense builds as internal and external opponents battle and fall by the wayside. getAbstract recommends this engrossing David-and-Goliath story to leaders, political aficionados, technology and media buffs, and anyone interested in overcoming huge odds to become a winner.
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