We've been conditioned to think that the best way to motivate
ourselves and others is through external rewards like money or
fame, or by the fear of punishment - the carrot-and-stick approach.
That's a mistake, Daniel H. Pink says in his transformative new
book. The key to high performance and satisfaction is intrinsic,
internal motivation: the desire to follow your own interests and
understand the benefits in them for you. In Drive, Pink lays out
the hard science for these surprising insights; describes how
people and corporations can embrace them; offers details about how
we can master them; and provides concrete examples of how intrinsic
motivation works on the job, at home and in ourselves.
'What really drives high performance? In this eye-opening book, Daniel Pink draws on forty years of science to offer some surprising answers. He shows the limits of carrots and sticks and explores the hard-headed power of autonomy, mastery, and purpose to help us work smarter and live better.' Chris Anderson, author of THE LONG TAIL and FREE
Daniel H. Pink, amerikanischer Wissenschaftsjournalist und ehemaliger Redenschreiber des Vizepräsidenten Al Gore, genießt den Ruf eines visionären Denkers und mitreißenden Sachbuchautors; seine Artikel zu Themen über Arbeitswelt, Wirtschaft und Technik erscheinen u.a. in der New York Times, der Harvard Business Review und Wired. Pink hält weltweit Vorträge über den Wandel der Arbeitswelt bei Unternehmen, Gesellschaften und Universitäten. Er lebt mit seiner Frau und seinen drei Kindern in Washington, D.C.
