This book chronicles the dawn of the age of creativity in business,
when new ideas and practices based on creativity will drastically
change the way we do business. Starting with an overview of the age
of marketing, the book winds its way through the past and the
present to show us the future of business, backed up with insights
from sociology and psychology.
Introduction: Bananas at Dawn
Creativity Is Our Inheritance
The Glorious Revolution
Tsunami
Who and How We Are
Ideas, Ideas, Ideas
All that You Can't Leave Behind (but must)
How to Have a Creative Age Idea
Interventions - It is What You Do...
Advertising is Not Communication
The Shared Enterprise - putting purpose-ideas at the heart of
business
"... Using ingeniously insightful witty examples, mark Earls embarks on a radical and comprehensive critique of the fundamental principles of business and marketing..." (Marketing Business, September 2002) "!a highly entertaining and thought--provoking denunciation of what's gone wrong with marketing!Mark's easy--flowing writing style will encourage you to try to spend the evening reading it at one sitting!" (www.theidm.com 4 November 2002) "!anyone interested in our industry (marketing), and the society we help to create, should read this book!" (Research Magazine, February 2003)
MARK EARLS is Executive Group Planning Director at Ogilvy London - the UK's largest communications group. Prior to this, he worked at St. Luke's and a number of other London Ad agencies.§§Mark is a frequent public speaker and has presented papers on his field of expertise around the world and judged a number of awards competitions. He edited the 1999 APG Creative Planning Awards case studies. He has been vice chair of the UK Account Planning Group and sat on the DTI Foresight Panel for Information, Technology and Communication.§§Andrew Jaffe, chair of the US Clio Awards described to Mark as 'one of the London Advertising scene's foremost contrarians'.§§Mark lives in North London but dreams of tight lines, off-drives and sunnier climes.§
Inhaltsangabe
Introduction: Bananas at Dawn
Creativity Is Our Inheritance
The Glorious Revolution
Tsunami
Who and How We Are
Ideas, Ideas, Ideas
All that You Can't Leave Behind (but must)
How to Have a Creative Age Idea
Interventions - It is What You Do...
Advertising is Not Communication
The Shared Enterprise - putting purpose-ideas at the heart of business
