Scott Stratten, Alison Stratten

Unmarketing

Everything Has Changed and Nothing Is Different

• Broschiertes Buch

Produktbeschreibung

"This second edition includes new information on the rapidly changing marketing landscape, including details on targeted ads and search, Snapchat, brand engagement, and more"--

Produktdetails

• Verlag: John Wiley & Sons Inc
• 2 ed
• Seitenzahl: 304
• Erscheinungstermin: 10. Oktober 2016
• Englisch
• Abmessung: 229mm x 152mm x 17mm
• Gewicht: 364g
• ISBN-13: 9781119335009
• ISBN-10: 1119335000
• Artikelnr.: 45377204

Autorenporträt

SCOTT STRATTEN and ALISON STRATTEN are cohosts of not only The UnPodcast, but five children, two dogs, and two cats. The original UnMarketing was the first of four bestselling books they've written together, which contain their thoughts on the changing world of business through their experiences of entrepreneurship, two degrees (Alison), not lasting long as an employee (both), and screaming at audiences around the world (Scott, Alison is more restrained). They were put on this earth to remind the world that not all Canadians are passively polite. Businesses like PepsiCo, Saks Fifth Avenue, IBM, Cirque du Soleil, Microsoft, and others have been brave enough to want their advice, to the point that Scott has been named one of the Top 5 Social Media Influencers in the world by Forbes.com. They now spend their time keynoting around the world and realize they rank 10th and 11th in order of importance in their home.