in German-American Business Relationships - Developing a Transatlantic Mindset by learning the Cultural Context in which German and American Companies operate
Revision with unchanged content. This work aims to gain insights
and validations of predominant conflicts that are likely to occur
in German-American business operations due to culturally determined
behaviour. By focusing on predominant cultural characteristics of
both the American and the German culture, this work intends to
provide a thorough understanding of the culturally determined
behaviour. Insights into the evolution of specific cultural aspects
as well as their historical components will help to respect and
understand the rational behind German and American actions.
Moreover, by decoding American and German practices into logical
patterns this thesis intends to reduce bias and stimulate an
understanding and predictability of each other's culturally
determined behaviour. The insights of this work are intended to
equip the reader with a certain degree of cultural sensitivity, and
to support the development of a multicultural - especially a
transatlantic - mindset. If the vital factor culture is understood
and taken into consideration into the formulation and
implementation of business strategies, confusion and conflicts can
be avoided or at least be minimized.
Nils Grave, German by birth, has a Diploma in International Management from the University of Applied Sciences in Bremen, Germany and a Bachelor in Business Administration from the East Tennessee State University in the USA. He is currently working in the International Finance Department of the pharmaceutical company Johnson & Johnson in Germany.
