Renowned playwright George Bernard Shaw once said "The
reasonable man adapts himself to the world, the unreasonable one
persists in trying to adapt the world to himself. Therefore all
progress depends on the unreasonable man." By this definition,
some of today's entrepreneurs are decidedly unreasonable - and
have even been dubbed crazy. Yet as John Elkington and Pamela
Hartigan argue in The Power of Unreasonable People, our very future
may hinge on their work.
Through vivid stories, the authors identify the highly
unconventional entrepreneurs who are solving some of the
world's most pressing economic, social, and environmental
problems. They also show how these pioneers are disrupting existing
industries, value chains, and business models--and in the process
creating fast-growing markets around the world.
By understanding these entrepreneurs' mindsets and strategies,
you gain vital insights into future market opportunities for your
own organization. Providing a first-hand, on-the-ground look at a
new breed of entrepreneur, this book reveals how apparently
unreasonable innovators have built their enterprises, how their
work will shape risks and opportunities in the coming years, and
what tomorrow's leaders can learn from them.
Start investing in, partnering with, and learning from these
world-shaping change agents, and you position yourself to not only
survive but also thrive in the new business landscape they're
helping to define.
John Elkington is the Founder, Chief Entrepreneur, and
Non-Executive Director of the international consultancy
SustainAbility, Ltd. Pamela Hartigan is Managing Director for the
Schwab Foundation for Social Entrepreneurship.
John Elkington is the Founder, Chief Entrepreneur, and Non-Executive Director of the international consultancy SustainAbility, Ltd. Pamela Hartigan is Managing Director for the Schwab Foundation for Social Entrepreneurship.
