Offering an accessible and engaging introduction to the business
environment this new editionofJanet Morrison's highly
successful textbookexplores the economic, political, social, legal,
cultural and technologicaldimensions that affect businesses.
Includes new coverage of emerging economies and the 2008economic
crisis
How are the emerging economies of China and India affecting the
global business environment?
What impact has the global financial crisis had on the way
businesses operate?
How should business leaders in the age of the multinational
enterprise approach their social and ethical
responsibilities?
This bestselling textbook tackles these and many other challenges
head on. Combining a clear, thorough introduction to the business
environment with a uniquely global perspective, The Global Business
Environment covers all you need to know about the rapidly changing
context in which businesses operate.
Features throughout the book are designed to help you learn, revise
and think critically about the global business environment:
Case studies: Over 30 case studies invite you to explore how a
diverse range of businesses, industries, governments and
individuals are meeting the challenges of the contemporary business
environment
Spotlight on emerging economies: Provides insight into the emerging
economies of Brazil, Russia, India and China, and their place in
the global economy
Meet the CEO: Your chance to learn about some of the most
influential business leaders in the world, from the CEO of
multinational Unilever to the chairman of Mitsubishi
Critical thinking: Recurring themes and critical thinking boxes in
every chapter encourage debate on key issues from the globalization
of industries to environmental sustainability, developing skills
that will take you far beyond your business degree
Enriched by Janet Morrison's characteristically clear,
authoritative writing style and an unrivalled range of learning
tools, The Global Business Environment is an invaluable resource
for students at any stage of their business lives.
Janet Morrison was Senior Lecturer in Strategic and International
Management at the Sunderland University Business School, UK. She is
also the author of International Business, published by Palgrave
Macmillan.
'A very thorough introduction to the global business
environment that goes well beyond standard textbooks, and includes
a wealth of up-to-date case studies and examples. It will be
valuable reading for practitioners and students alike.'
Antje Cockrill, University of Swansea, UK
'This third edition of Janet Morrison's excellent business
environment text successfully balances the themes and structures of
more general business environment texts with full coverage of the
challenges that a global business environment poses to both
domestic and multinational enterprises. The Global Business
Environment will without doubt continue to be a valuable core text
on a range of business environment courses, and I very much look
forward to using it with my next cohort of students.'
Johan Lindeque, Queen's University, Belfast, UK
'This is an excellent book providing both students and
practitioners with clear insights into the global business
environment. Building successfully on the author's previous
work it develops a numbers of critical themes which are illustrated
by highly relevant and interesting case studies. The material is
brought alive by the author's clear writing style.'
Nicholas Perdikis,Aberystwyth University, UK
'In this excellent new edition, Morrison provides a beautifully written, comprehensive introduction to the business environment. Reorganized and updated, the text is now even more accessible, informative and thought provoking. It remains the best available foundation textbook for students studying any aspect of International Business.' - Jennifer Lane Lee, University of Liverpool, UK 'An up-to-date, comprehensive and accessible textbook that fully meets the challenges of teaching international business' - David Sunderland, University of Greenwich, UK
Janet Morrison
Inhaltsangabe
Introduction PART I: THE BUSINESS IN THE GLOBAL ENVIRONMENT Introduction to the Business Enterprise Globalisation and the Business Environment PART II: ECONOMIES AND MARKETS National Economies in the Global Environment International Trade and Global Competition Strategies for Globalisation PART III: SOCIETIES IN THE INTERNATIONAL ENVIRONMENT Cultural and Social Environments Political Environments Legal Environments PART IV: GLOBAL ISSUES AND BUSINESS Financial Markets Technology and Innovation Ecology and Climate Change Ethics and Corporate Social Responsibility Conclusions: Globalisation Revisited
