The Economic Activities of Business: An Analysis of the Modern Corporation
This volume provides academics and professionals in business with
an overview of business economics. Joyce utilizes economic theory
to explain how a company functions, and draws upon the experience
of modern firms to describe their operations. Topics covered
include: different types of firms that exist in our economy, the
different ways that a firm can grow and the limits of expansion, an
analysis of various organizational forms, an economic analysis of
marketing decisions and models, the process of strategic planning,
special features of foreign operations, how firms raise funds, the
record of mergers in the United States, the use of forecasts and
their techniques, the impact of public policies and the need for
business regulation, and failure, bankruptcy, and reorganization.
?Joyce (Wellesley College and The Center For International Affairs of Harvard) presents a primer on general business activities. The author's goal is to provide an overview of business activities and to that end he discusses a wide variety of topics from business formation to business failures and reorganizations including marketing, foreign operations, financial analysis, and forecasting. Joyce also considers public policy and the economic environment in which business units operate. The coverage varies from a simplistic introductory analysis of a subject to the inclusion of more technical data, such as formulas for present value and some econometric modeling. An excellent bibliography guides interested readers to more detailed discussion of a particular topic. A useful volume for undergraduates and general readers.?-Choice
