We all know that change is hard. It's unsettling, it's
time-consuming, and all too often we give up at the first sign of a
setback. But why do we insist on seeing the obstacles rather than
the goal? The authors argue that we need only understand how our
minds function in order to unlock shortcuts to switches in
"A fantastic book" Wired "Witty and instructive" Wall Street Journal "Switch is likely to prove invaluable to anyone wanting to make long-lasting change a reality" BBC Focus "Whether you're a manager, a parent or a civic leader, getting people to change can be tricky business. In Switch, brothers Chip and Dan Heath - authors of the best-selling Made to Stick - survey efforts to shape human behaviour in search of what works. Even when change isn't easy, it's often worth making" Time "A must-read" Forbes
Chip Heath ist Professor für Organizational Behavior an der Graduate School of Business der Stanford University. Er lebt in Los Gatos, Kalifornien.