Newman H Giragosian

Successful Product and Business Development

• Gebundenes Buch

Produktbeschreibung

This book shows how the people carrying out industrial commercial development perform the vital functions and deals with the organization and structure of commercial development. It describes the change in thinking of chemical companies from a product-oriented outlook to a business-oriented one.

Produktdetails

• Verlag: CRC Press
• Seitenzahl: 320
• Erscheinungstermin: 1. November 1978
• Englisch
• Abmessung: 235mm x 158mm x 20mm
• Gewicht: 590g
• ISBN-13: 9780824767709
• ISBN-10: 0824767705
• Artikelnr.: 21377794

Autorenporträt

N. Giragosian

Inhaltsangabe

Part I: Introduction and Scope of Commercial Development 1. Past, Present,
and Future of Commercial Development 2. Organizing for and Managing
Commercial Development 3. Innovation and Creation of New Product Ideas 4.
Business Planning 5. New Venture Management 6. Inputs to Commercial
Development Part II: Managing the Function 7. Understanding the Environment
of New Business Ventures 8. The Selection and Evaluation of New Projects 9.
New Product Pricing 10. The Communications Program 11. External Sources of
Commercial Development Assistance Part III: Interrelationships 12. What Top
Management Expects from Commercial Development 13. Interrelationships with
Other Corporate Functions Part IV: Other Aspects of Commercial Development
14. International Commercial Development 15. Future Trends in Commercial
Development