Success with Online Retailing: For Small Businesses
HOW TO BUILD A SUCCESSFUL ONLINE BUSINESSE-Commerce is bouncing
back! Get ready to catch the next wave now. You can build a
profitable small business online by adopting good business
practices and cost-effective e-business strategies. This is the
book that shows you . . . How to use your passion, skills,
knowledge, resources, contacts and experiences to build a
business. How to develop appropriate strategies to cope with
changes in the market place. How to create a "
POSITION" for your business or product in the minds of your
target consumers. How to differentiate your product with tangible
benefits, value-added services and pricing. How to find the right
e-commerce solution to put your business online cost-effectively.
How to use a proprietary risk management process to screen out
online fraud effectively. How to deliver the right products to
the right consumers promptly and cost-effectively. How to make
your site sells with real bargains, effective sales writing and
testimonials. How to build a vibrant online community to enhance
the " stickiness" of your Web site. How to build a
highly responsive mailing list to improve your sales conversion
rate. How to use free publicity in the media to drive millions of
visitors to your site. How to acquire new customers
cost-effectively. How to manage your e-business efficiently. How
to adopt a multi-channel business strategy to improve
profitability.
