Public Relations in Britain: A History of Professional Practice in the Twentieth Century
In this book the author asks a big question: how did public
relations develop in Britain and why? The question is answered
through a broad ranging narrative which links the evolution of
British public relations in the early twentieth century to key
political, economic, social, and technological developments.
Drawing on oral history interviews and extensive archival research
the book highlights some of the sociological issues relevant to a
study of public relations and foregrounds the professionalisation
of the occupation in the second part of the twentieth century.
Preface. British Public Relations: Definitions and Debates. Propaganda, Information, and Intelligence (1914 45). Establishing the Profession (1945 60). The Shape of Things to Come: The Emergence of Consultancy (1948 69). Professional Delemmas: Public Relations, Media, and Politics (1948 70). Crime and Punishment: Codes and Regulation (1948 98). Educational Developments (1948 98). Implications and Conclusions. Appendices: Researching the History of British Public Relations: An Account of Methods Employed. List of Interviewees. Interview Guide.