Organizations have always been dependent on communication,
information, technology, and their management. The development of
information technology has sped up the importance of business
informatics, which is an emerging discipline combining various
aspects of informatics, information technology, and business
management. Understanding the impact of information on today's
organizations requires technological and managerial views, which
are both offered by business informatics. Business management is
not only about generating greater returns and using new
technologies for developing businesses to reach future goals.
Business management also means generating better revenue
performance if plans are diligently followed. It is part of
business management to have an ear to the ground of global economic
trends, changing environmental conditions and preferences, as well
as the behavior of value chain partners. While, until now, business
management and business informatics are mostly treated as
independent fields, this publication takes an interest in the
cooperation of the two. Its contributions focus on both research
areas and practical approaches, in turn showing novelties in the
area of enterprise and business management. Among the other topics
covered in this book are strategic management, contact relationship
management, corporate social responsibility, corporate blogging,
enterprise resource planning, E-business management, E-learning,
balanced scorecarding, logistics, operations research, enterprise
and software architectures, and social software systems. This book
adopts an international view, combines theory and practice, and is
authored for researchers and lecturers as well as consultants and
practitioners.
