Branding the Candidate: Marketing Strategies to Win Your Vote

Branding the Candidate: Marketing Strategies to Win Your Vote

American voters will be empowered by this revealing, behind-the-scene expos? of the marketing strategies and tactics political candidates use to win their hearts, minds, donations, and votes.

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Lisa Spiller, PhD, is professor of marketing at Christopher Newport University in Newport News, VA. Dr. Spiller is coauthor of the widely acclaimed textbook, Contemporary Direct & Interactive Marketing, now in its second edition, and the author of many scholarly articles on direct and interactive marketing. She has received national, regional, and local awards for her teaching, mentoring, and leadership. Jeff Bergner, PhD, has served as staff director of the Senate Foreign Relations Committee and as assistant secretary of state. Dr. Bergner received his degree from Princeton University; has taught at the University of Pennsylvania, University of Michigan, Georgetown University, and Christopher Newport University; and has written widely on politics and foreign affairs.