Beauty is a multi-billion dollar global industry embracing make-up,
skincare, hair care, fragrances, cosmetic surgery - even tattooing
and piercing. Over the years it has used flattery, seduction,
science and shame to persuade consumers that they'll have to
invest if they want to look their best. In Branded Beauty, Mark
Tungate delves into the history and evolution of the beauty
business. From luxury boutiques in Paris to tattoo parlours in
Brooklyn, he talks to the people who've made skin their trade.
He analyses the marketing strategies used by those who create and
sell beauty products. He visits the labs where researchers seek the
key to eternal youth. He compares attitudes to beauty around the
world and examines the rise of organic beauty products. Full of
fascinating detail on great names such as Rubinstein and Arden,
Revlon, Estée Lauder, L'Oréal and Max Factor, Branded Beauty
also considers the future of the beauty business.
Recommended in The Style List by Stylist Magazine Stylist 20111019 A skilled examination of the role of branding in society and provides useful insights into the art of modern marketing. Legal Strategy Review
Mark Tungate
Ein Marktplatz-Angebot für "Branded Beauty" für EUR 23,90
