Corporate entrepreneurship or intrapreneurship are terms used to
describe entrepreneurial behaviour in an established, larger
organisation and incorporates an ambitious though simple objective,
to gain competitive advantage by encouraging innovation at all
levels in the organisation. To focus on the important issue of
intrapreneuring as part of corporate entrepreneurship practise the
main aim of this research was to explore the ways in which large
companies in the New Zealand retail sector value corporate
entrepreneurship. The findings suggest intrapreneuring is seen as a
central part of corporate entrepreneurship practice and is widely
recognised as important by organisations. The results also
demonstrate that many large organisations value entrepreneurship,
although to a varying degree. However, the majority of interviewees
see themselves, as individuals, in a more entrepreneurial light
than their organisations, suggesting that intrapreneurship may
occur despite the organisation rather than because of it.
Therese Durkan born 1976 finished her Master of Business Innovation and Entrepreneurship at Unitec New Zealand in 2005. She now works for the Norwegian Patent Office as a consultant for Trademark and Design.
