Social Media Marketing All-in-One For Dummies

Social Media Marketing All-in-One For Dummies

A step-by-step plan for social media success.

Everything your business needs for a successful social media campaign Facebook, LinkedIn, and Twitter are today's hottest marketing tools. This all-in-one guide by an expert on social media strategy helps you take full advantage of them in creative new ways.

Lena West is a consultant who helps her clients develop a social media strategy uniquely designed for their businesses. She offers her techniques and advice to help your business develop and manage a strategy, solicit buy-in from upper management, engage influencers, and evaluate the results.

- Customers of every business are already communicating on social media sites; an effective marketing strategy today must include these venues

- Author Lena West is a recognized expert and consultant in social media marketing

- This guide offers professional advice on developing and managing a social media strategy that uses all the hottest tools

- Self-contained minibooks cover creating a strategy; blogging, podcasting, and vlogging; successful tweeting; establishing a Facebook presence; using MySpace; marketing through LinkedIn; other social media tools; and measuring success

In the fun and friendly For Dummies style, Social Media Marketing All-in-One For Dummies arms you with the information you need for successful social media marketing.

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Doug Sahlin hat mehrere Bücher über Webdesign und Bildbearbeitung geschrieben. Seine neuesten Bücher sind der digitalen Fotografie gewidmet.

Inhaltsangabe

Introduction.
Book I: The Social Media Mix.
Chapter 1: Making the Business Case for Social Media.
Chapter 2: Plotting Your Social Media Marketing Strategy.
Chapter 3: Managing Your Cybersocial Campaign.
Chapter 4: Joining the Conversation.
Book II: Cybersocial Tools.
Chapter 1: Discovering Helpful Tech Tools.
Chapter 2: Leveraging Search Engine Optimization (SEO) for Social Media.
Chapter 3: Using Social Bookmarks and Social News.
Book III: Blogs, Podcasts, and Vlogs.
Chapter 1: Developing Your Strategic Mix.
Chapter 2: Building Your Blog.
Chapter 3: Creating a Podcast.
Chapter 4: Producing Your Videocast.
Chapter 5: Measuring Blogging, Podcasting, and Vlogging Metrics.
Book IV: Twitter.
Chapter 1: Getting to Know Twitter.
Chapter 2: Communing with Like-Minded People.
Chapter 3: Twitter Applications and Other Delights.
Chapter 4: Using Twitter with Other Social Media Marketing.
Chapter 5: Measuring Twitter Metrics.
Book V: Facebook.
Chapter 1: Getting to Know Facebook.
Chapter 2: Getting Around on Facebook.
Chapter 3: Using Facebook Features.
Chapter 4: Analyzing Facebook Metrics.
Book VI: LinkedIn.
Chapter 1: Getting Started with LinkedIn.
Chapter 2: LinkedIn Nuts and Bolts.
Chapter 3: Maximizing LinkedIn.
Chapter 4: Measuring Your Results.
Book VII: Other Social Media Marketing Sites.
Chapter 1: Weighing the Business Benefi ts of Minor Social Sites.
Chapter 2: Ning.
Chapter 3: MySpace.
Chapter 4: Flickr.
Chapter 5: Maximizing Stratifi ed Social Communities.
Book VIII: Measuring Your Results; Building on Your Success.
Chapter 1: Delving into Data.
Chapter 2: Comparing Metrics from Different Marketing Techniques.
Chapter 3: Tallying the Bottom Line.
Chapter 4: Making Decisions by the Numbers.
Chapter 5: Multiplying Your Impact.
Chapter 6: Staying Ahead of the Curve.
Index.