Understanding Strategic Management - Henry, Anthony

Anthony Henry 

Understanding Strategic Management

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Understanding Strategic Management

This succinct book takes students through the key stages of Strategic Management: Analysis, Formulation, and Implementation, with an emphasis on the essential tools of analysis. An accessible, student-friendly introduction to the subject, packed with real life examples which clearly illustrate complex theoretical concepts.

Produktinformation
  • Abmessung: 247mm x 192mm x 27mm
  • Gewicht: 990g
  • ISBN-13: 9780199581610
  • ISBN-10: 0199581614
  • Best.Nr.: 32685545
"This is an excellent textbook that provides a very useful summary of key works in the field of strategic management, making full use of corporate examples taken from a wide range of sources and countries that bring theory to practice for students and researchers."--Sajjad Jasimuddin, AberystwythUniversity

Inhaltsangabe

From the contents: Part One: What is Strategy?; 1: What is Strategy?; Part Two: Strategic Analysis; 2: The General Environment; 3: The Competitive Environment; 4: The Internal Environment: Value Creating Activities; 5: The Internal Environment: A Resource-Based View of Strategy; 6: Assessing Organizational Performance; Part Three: Strategy Formulation; 7: Business Level Strategy; 8: Corporate Level Strategy; 9: International Strategy and Globalization; Part Four: Strategy Implementation; 10: Organizational Systems and Strategic Change; 11: Strategic Leadership; 12: Corporate Governance
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