Die neueste Welle von Fusionen und Akquisitionen läßt darauf
schließen, daß die Zukunft den Großunternehmen gehört. Ein
Trugschluß lt. Baldock, denn die trägen, umsatzorientierten Riesen
müssen rasch von ihren kleineren Konkurrenten lernen,
kundenorientierter, schneller und flexibler zu werden, wenn sie
nicht ganz schnell von der Bildfläche verschwinden wollen. Anhand
eines detaillierten Aktionsplans mit schrittweisen Anleitungen
lernen Manager, sich auf diese neuen Wettbewerbssituationen
einzustellen.
Geht man von der neuesten Welle von Fusionen, Akquisitionen und
strategischen Allianzen aus, könnte man meinen, daß die Zukunft den
Riesen-Unternehmen gehört. Nach Unternehmensvisionär Robert Baldock
muß das nicht notwendigerweise der Fall sein. In diesem
provozierenden und zum Nachdenken anregenden Buch erklärt er, warum
die Riesen in den kommenden Jahren lernen müssen, wie ihre
kleinen,schnelleren und flexibleren Konkurrenten zu agieren, wenn
sie nicht ganz schnell für immer von der Bildfläche verschwinden
wollen. Aber Baldock theoretisiert nicht nur über die
Herausforderungen des neuen Jahrtausends, er bereitet Manager mit
einem detaillierten Aktionsplan auf diese neuen
Wettbewerbssituationen vor. Er entwickelt ein neues
Unternehmensmodell und beschreibt die einzelnen Schritte für die
erfolgreiche Umwandlung eines schwerfälligen, umsatzorientierten
Riesen in ein wendiges, kundenorientiertes Unternehmen, das sich im
Nu an veränderte Marktbedingungen anpassen kann.
"Book of the week, "The author's blueprint deserves serious study."" - The Independent<br/><br/>"Baldock's framework is a simple, easy to follow three-step process. This book is ideal for managers who are ready to absorb some very compelling concepts..." - E Business<br/><br/>"Last Day's of the Giants is an easy read, short and easy to follow. It would make an excellent purchase for a long flight. It is topical. Buy it to read in the next six months....." - Strategy<br/><br/>"An insightful new book designed to be a blueprint for succeeding in the 21st century. With an innovative new organisational model and superb examples." - EuroBusiness
"Book of the week. The author's blueprint deserves serious study." (The independent)<br/><br/>"Baldock's framework is a simple, easy to follow three-step process. This book is ideal for managers who are ready to absorb some very compelling concepts..." (E Business)<br/><br/>"Last Day's of the Giants is an easy read, short and easy to follow. It would make an excellent purchase for a long flight. It is topical. Buy it to read in the next six months....." (Strategy)<br/><br/>"An insightful new book designed to be a blueprint for succeeding in the 21st century. With an innovative new organisational model and superb examples." (EuroBusiness)
"Book of the week, "The authora s blueprint deserves serious study." -- The Independent "Baldocka s framework is a simple, easy to follow three--step process. This book is ideal for managers who are ready to absorb some very compelling concepts..." -- E Business "Last Daya s of the Giants is an easy read, short and easy to follow. It would make an excellent purchase for a long flight. It is topical. Buy it to read in the next six months..." -- Strategy "An insightful new book designed to be a blueprint for succeeding in the 21st century. With an innovative new organisational model and superb examples." -- EuroBusiness
Robert Baldock started this book as a global managing partner with Andersen Consulting, responsible for leading Andersen's efforts in eCommerce, Customer Relationship Management and Mergers and Acquisitions within the Financial Services Industry - a $900m global business. By the time this book is written, Robert Baldock will be Group Chief Executive of a set of ventures branded under 'time2', concerned with helping people save time and improve their quality of life. At Andersen, Robert Baldock built up a reputation for being a thought leader and innovator. He was responsible for leading a group of partners in Andersen's global financial services practice in developing a set of scenarios for the future of the financial services industry. Robert also led another initiative to look at the future shape of the consumer serving industries. This initiative led him to produce his first book - Destination Z: The History of the Future (Wiley). This (second) book was born out of another piece of work that the author initiated, to explore what the giant corporations of the world have to do if they are to survive and prosper in the 21st century. Robert is a regular speaker at conferences, and has written many papers and articles for national and international papers and publications. He is married with two children and in his spare time his main passion is Formula 1 motor racing and cars in general. He is Chairman of the UK Motorsport Industry Association, the trade body representing British Motorsport.
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