The Innovator's Solution - Christensen, Clayton M.; Raynor, Michael E.

Clayton M. Christensen Michael E. Raynor 

The Innovator's Solution

Creating and Sustaining Successful Growth

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The Innovator's Solution

It definitively shows why growth efforts so often fail and how to reverse this trend.

In the worldwide bestsellerThe Innovator's Dilemma, Clayton M. Christensen exposed a crushing paradox behind the failure of many industry leaders. By doing what good companies were supposed to do-focus on pleasing their most profitable customers-leaders were paving the way for their own demise. How? By ignoring "disruptive technologies"-new, cheaper innovations that initially target small customer segments but evolve to displace the reigning product. Now, Christensen and coauthor Michael E. Raynor cut the Gordian knot of the "innovator's dilemma" withThe Innovator's Solution. This groundbreaking book reveals that innovation is not as unpredictable as most managers have come to believe. While theoutcomesof past innovations seem random, theprocessby which innovations are packaged and shaped within companies is very predictable. By understanding and managing the forces that influence this process, companies can shape high-octane business plans that create truly disruptive growth. Drawing on years of in-depth research and using new theories tested in hundreds of companies across many industries, the authors identify the processes that create successful innovations, and show managers how to tailor their strategies to the changing circumstances of a dynamic world. Comprehensive yet practical,The Innovator's Solutionis an actionable prescription for innovation-driven, profitable growth.
"A good business book makes managers stop and think. A great business book teaches managers how to stop and think. This is a great book. It is hard to imagine an executive team that would not benefit from devoting an entire day to discussing it."
-Geoffrey Moore, Chairman and Founder, TCG Advisors, and author,Crossing the Chasm and Living on the Fault Line "InThe Innovator's Solution, Christensen and Raynor address the holy grail of all organizations: how to generate growth and sustain it over long periods. Avoiding the temptation to provide simplistic formulas, they guide the reader through carefully constructed frameworks that teach how to think about the issues that limit-and provide-growth to organizations."
-Dr. Andrew S. Grove, Chairman of the Board, Intel "Christensen and Raynor have done a superb job of creating a framework for helping to understand the industry dynamics and for planning your own growth alternatives."
-Pekka Ala-Pietilä, President, Nokia Corporation "Singapore, as a small nation, needs to be innovative and sensitive to disruptive changes more than other countries. Christensen and Raynor have provided an excellent framework to reduce the randomness of the innovation process. This framework will help in our effort to nurture an environment conducive for enterprises to create and capitalize on disruptive innovations."
-Teo Ming Kian, Chairman, Singapore Economic Development Board "The Innovator's Solutiongoes directly to the heart of why large companies have failed to sustain innovation. Christensen and Raynor have a deep insight into the challenges that innovative companies face, and they propose practical, realistic solutions to the dilemmas of innovation. This book will beextremely useful to all managers who are committed to using innovation to sustain their growth."
-Bill George, former Chairman and CEO, Medtronic, Inc.

Produktinformation
  • Verlag: Mcgraw-Hill Professional
  • 2003
  • Ausstattung/Bilder: 2003. X, 304 p. w. figs.
  • Seitenzahl: 288
  • New York Times Bestseller
  • Englisch
  • Abmessung: 236mm x 166mm x 29mm
  • Gewicht: 685g
  • ISBN-13: 9781578518524
  • ISBN-10: 1578518520
  • Best.Nr.: 12298711
The dilemma for top-ranking companies is that by doing all of the things that lead to success, they may doom themselves to failure. Disruptive innovations typically debut at the low end of the market or among nonusers, as unprofitable, unpromising and crude products, in comparison to the mainstream standards. Then, established companies make the understandable mistake of ignoring them, only to be overtaken from below. Author Clayton M. Christensen’s previous classic, The Innovator’s Dilemma, identified this problem. This subsequent book offers a solution by helping managers identify potentially disruptive innovations, correctly read the market and the competitive environment, and develop a response. This book is not quite as innovative or provocative as its predecessor, but it is a valuable extension of Christensen’s theory. If you want to know what your company can do about this serious competitive problem, getAbstract.com recommends this solid follow-up.
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Clayton M. Christensen ist Professor an der Harvard Business School. Prof. Dr. Kurt Matzler ist Inhaber des Lehrstuhls für Strategische Unternehmensführung und Leadership und wissenschaftlicher Leiter des Executive MBA-Programms an der Universität Innsbruck sowie Gründungsmitglied der European Academy of Management.

Inhaltsangabe

Introduction: The Growth Imperative
1. How Can We Beat Our Most Powerful Competitors
2. What Products Will Customers Want to Buy?
3. Who Are the Best Customers for Our Products?
4. Getting the Scope of the Business Right
5. How to Avoid Commoditization
6. Is Your Organization Capable of Disruptive Growth?
7. Managing the Strategy Development Process
8. There is Good Money and There is Bad Money
9. The Role of Senior Executives in Leading New Growth
Epilogue: What, Me, Disrupt?

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