The Art of SEO - Enge, Eric; Spencer, Stephan; Stricchiola, Jessie C.; Fishkin, Rand

Eric Enge Stephan Spencer Jessie C. Stricchiola Rand Fishkin 

The Art of SEO

By Eric Enge, Stephan M. Spencer, Jessie C. Stricchiola et al.
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The Art of SEO

Four acknowledged experts in search engine optimization share guidelines and innovative techniques that will help you plan and execute a comprehensive SEO strategy. This second edition brings you up to date on recent changes in search engine behavior-such as new ranking methods involving user engagement and social media-with an array of effective tactics, from basic to advanced. * Comprehend SEO's many intricacies and complexities * Explore the underlying theory and inner workings of search engines * Understand the role of social media, user data, and links * Discover tools to track results and measure success * Recognize how changes to your site can confuse search engines * Learn to build a competent SEO team with defined roles * Glimpse the future of search and the SEO industry Visit www.artofseobook.com for late-breaking updates, checklists, worksheets, templates, and guides. "SEO expertise is a core need for today's online businesses. Written by some of the top SEO practitioners out there, this book can teach you what you need to know for your online business." -Tony Hsieh, CEO of Zappos.com, Inc., author of New York Times bestseller Delivering Happiness

A well-designed, easy-to-navigate website is useless if no one can find it. In this book, four experts help you optimize your site for search engine visibility, using proven guidelines and cutting-edge techniques for planning and executing a comprehensive strategy.
Much has changed in SEO since the first edition of this book, including new methods for ranking sites based on user engagement with pages and content. Search engines also have improved their ranking results with data from social media. This second edition helps you adjust to these changes with an array of effective tactics, from basic to advanced. It s the ideal SEO reference.
Explore the underlying theory behind SEO and how search engines work
Learn the steps you need to prepare for, execute, and evaluate SEO initiatives
Examine a number of advanced strategies and tactics
Understand the intricacies involved in managing complex SEO projects
Learn what s necessary to build a competent SEO team with defined roles
Glimpse the future of search and what lies ahead for the SEO industry

Produktinformation
  • Verlag: O'Reilly Media
  • 2012
  • 2nd ed.
  • Ausstattung/Bilder: 2nd ed. 2012. 714 p.
  • Seitenzahl: 688
  • Englisch
  • Abmessung: 233mm x 181mm x 40mm
  • Gewicht: 1150g
  • ISBN-13: 9781449304218
  • ISBN-10: 1449304214
  • Best.Nr.: 34460328
"Hype-free, data-rich and loaded with insight that's essential reading for anyone who needs a deep understanding of SEO." --SETH GODIN, AUTHOR OF WE ARE ALL WEIRD "SEO expertise is a core need for today's online businesses. Written by some of the top SEO practitioners out there, this book can teach you what you need to know for your online business." --TONY HSIEH, CEO, ZAPPOS.COM, INC., AND NEW YORK TIMES BEST-SELLING AU- THOR OF DELIVERING HAPPINESS "Written by some of the top minds in SEO!" --DANNY SULLIVAN, EDITOR-IN-CHIEF, SEARCHENGINELAND.COM, AND PRODUCER, SMX: SEARCH MARKETING EXPOD "Save years of learning with The Art of SEO! The book's content and strategies are sure to help your bottom line. Even if you're a seasoned online marketer, this book has tips and tricks for you!" --MONA ELESSEILY, VICE PRESIDENT OF ONLINE MARKETING, PAGE ZERO MEDIA "The second edition of The Art of SEO expands and enhances a book that was already the industry standard for SEO education and strategy. Anyone looking to optimize their website and get better rankings on the search engines should keep this book on their desk and refer to it daily. All of the advanced technical SEO strategies are covered in a straight-forward method which is easy to understand and action-oriented. When you are finished reading this book, you will have a better grasp on how search engines work and how you can optimize your website with expert proficiency. If you want to drive more traffic to your website, engage your audience on a deeper level, generate more sales, and grow your business--this books lays the plan out for you." --JOSEPH KERSCHBAUM, VICE PRESIDENT, CLIX MARKETING, AND AUTHOR OF PAY- PER-CLICK SEARCH ENGINE MARKETING: AN HOUR A DAY "Rarely does a work so thoroughly deconstruct the art and science of SEO: what it is, how it works, who makes it happen, and why it is important to the modern firm." --SARA HOLOUBEK, CEO, LUMINARY LABS, AND PRESIDENT, SEMPO
Eric Enge is the President of Stone Temple Consulting, an SEO consulting firm with offices in Boston and Northern California. Eric is a regular speaker at search industry conferences, such as Search Engine Strategies and Search Marketing Expo.

Eric also makes regular contributions on the topic of SEO to Search Engine Land and Search Engine Watch, SEOmoz, and his own blogs.

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