For courses in strategy and strategic management. Core strategic
management concepts without the excess. Just the essentials -
Strategic Management and Competitive Advantage strips out excess by
only presenting material that answers the question: does this
concept help students analyze cases and real business situations?
This carefully crafted approach provides students with all the
tools necessary for strategic analysis. The third edition continues
to be integrated around the highly successful VRIO framework while
incorporating new opening cases and an entire chapter devoted to
international management.
Jay B. Barney is a professor of management at the Ohio State University's Fisher College of Business. He has published numerous articles in strategy and management journals, as well as five bestselling textbooks on strategy. Trish
Inhaltsangabe
PART 1: THE TOOLS OF STRATEGIC ANALYSIS Chapter 1: What Is Strategy and the Strategic Management Process? Chapter 2: Evaluating a Firm's External Environment Chapter 3: Evaluating a Firm's Internal Capabilities End-of-Part 1 Cases: 1_1 Pfizer and the Challenges of the Global Pharmaceutical Industry 1_2 Wal-Mart in 2010 1_3 Harlequin 1_4 True Religion PART 2: BUSINESS-LEVEL STRATEGIES Chapter 4: Cost Leadership Chapter 5: Product Differentiation End-of-Part 2 Cases: 2_1 JetBlue Airways: Managing Growth 2_2 Nucor in 2010 2_3 Levi's Personal Pair 2_4 Papa John's PART 3: CORPORATE STRATEGIES Chapter 6: Vertical Integration Chapter 7: Corporate Diversification Chapter 8: Organizing to Implement Corporate Diversification Chapter 9: Strategic Alliances Chapter 10: Mergers and Acquisitions Chapter 11: International Strategies End-of-Part 3 Cases: 3_1 eBay Customer Support 3_2 Nucleon 3_3 Danaher Corporation 3_4 LVMH: Managing the Multibrand Conglomerate 3_5 Aegis Analytical 3_6 Activision-Blizzard Merger 3_7 McDonald's and KFC: Recipes for Success in China
