Small Business Management and Entrepreneurship - Stokes, David; Wilson, Nick

David Stokes Nick Wilson 

Small Business Management and Entrepreneurship

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Small Business Management and Entrepreneurship

6th edition. Guide for the self-employed.

Understand the latest global developments in small business management and entrepreneurship with this new edition of the market-leading textbook by David Stokes and Nick Wilson.
Starting with the broader socio-economic role of small business, the proven author team walk you through the key stages of creating and managing small businesses to show you how value is generated within a diverse range of enterprise settings.
From how to plan a business, through franchising, small business marketing, and on to exits and realizing value, Stokes & Wilson is also supported by a host of online resources (accessible at: www.cengage.co.uk/stokeswilson) to provide the complete introduction for modern courses.

Produktinformation
  • Verlag: Cengage Learning Emea
  • 2011
  • 6th Ed.
  • Ausstattung/Bilder: 6th Ed. 2010. XVII, 477 p. w. ill.
  • Seitenzahl: 477
  • Englisch
  • Abmessung: 244mm x 188mm x 23mm
  • Gewicht: 842g
  • ISBN-13: 9781408017999
  • ISBN-10: 1408017997
  • Best.Nr.: 28995757
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