Principles of Small Business Management, International Edition

Principles of Small Business Management, International Edition

Principles of Small Business Management, 5e, International Edition provides a balanced introduction to both entrepreneurship and small business management with a focus on achieving and maintaining a sustainable competitive advantage as a small organization. Current issues including global opportunities, service, quality and technology are highlighted throughout the text. The streamlined format allows instructors to cover the entire text of 18 chapters within a standard semester timeline without sacrificing important topics. The Fifth Edition features a special focus on the impact of the financial crisis on small business management. The online Business Plan Guide and templates provide some of the most extensive information available on business planning.

---

Inhaltsangabe

From the contents:
Part I: INTRODUCTION TO SMALL BUSINESS MANAGEMENT.
1. An Overview of Small Business.
2. Management, Entrepreneurship, and Ownership.
Part II: SMALL BUSINESS PLANNING.
3. Focusing on Ethical Issues and Strategy.
4. Creating the Business Plan.
5. Deciding to Franchise.
6. Buying a Business.
7. Creating a Business.
Part III: FINANCIAL AND LEGAL MANAGEMENT.
8. Accounting Basics.
9. Financing Your Business.
10. Legal Issues.
Part IV: MARKETING.
11. Strategy and Research.
12. Product.
13. Place.
14. Price and Promotion.
Part V: MANAGEMENT.
15. The Global Environment.
16. Small Business Management.
17. Human Resource Management.
18. Managing Operations.
Appendix: Cases