Podcasting for Profit: A Proven 7-Step Plan to Help Individuals and Businesses Generate Income Through Audio and Video Podcasting

Podcasting for Profit: A Proven 7-Step Plan to Help Individuals and Businesses Generate Income Through Audio and Video Podcasting

In 10 steps, this podcasting business strategy presents guidelines for developing a podcasting concept, building an audience, and turning a hobby into income through sponsorships, advertising, and online sales of products and services. Along with a proven plan for turning passion into profit, readers get a complete starter kit of podcasting software and services through a members-only companion website, as well as consultation with the author.  The starter kit includes audio and video editing software, hosting services, background music, sound effects, promotional tools, and advertising sales tools. Businesses or individuals will find concrete steps to  create a podcast or increase revenue through existing podcasts.

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Inhaltsangabe

Part I: Getting Started
Chapter 1: Self-Assessment
Chapter 2: Plan Your Podcast for Profit
Chapter 3: Creating and Launching Your Podcast
Chapter 4: Grow Your Audience
Part II: Generating Profit
Chapter 5: Selling Products and Services
Chapter 6: Podcast Consulting and Teaching
Chapter 7: Advertising and Sponsorship
Chapter 8: Premium Content and Paid Subscriptions
Chapter 9: Building Your Expert Status
Chapter 10: Measure
Chapter 11: Optimize Your Results
Chapter 12: Outro