The authors analyse the New Economy from a scientific point of
view. The success and the failure of enterprises of the new economy
form a challenge to the modern business management and to the
theory of the firm. This conference transcript answers the question
in which way well-established concepts of the theory of the firm
should be modified or new approaches should be created, in order to
run enterprises of the new economy successfully. The discussion
includes various fields of the theory of the firm and is therefore
divided into the six essential disciplines of economic research,
which are Production and Procurement, Finance, Marketing,
Accounting, Human Resource Management and Economic Organization and
Corporate Governance. The international orientation of the book
addresses the world-wide scientific community.
