Managing Innovation, Design and Creativity

Managing Innovation, Design and Creativity

2nd edition. From the manager of the Innovation Exchange at London Business School.

There is no doubt about it, innovation is the major driving force in organisations today. With the rise of truly global markets and the intensifying competition for customers, employees and other critical resources, the ability to continuously develop successful innovative products, services, processes and strategies is essential. While creativity is the starting point for any kind of innovation, design is the process through which a creative idea or concept is translated into reality. Managing Innovation, Design and Creativity 2nd edition brings these three strands together in a discussion built around a collection of up-to-date case studies.

New features to this edition:
- Insights into how innovation and knowledge of innovation management has evolved since the beginning of the millennium
- Exploration of leading edge topics such as understanding discontinuous innovation, open innovation and user-led innovation
- The new chapter is supported with two new case studies
- Stronger emphasis on the role of design, using Procter & Gamble and BMW as examples.
- General expansion and revision of other chapters according to current research

Managing Innovation, Design and Creativity, 2nd edition has been written for students on innovation and design courses, and also for business managers with responsibility for innovation within their organizations.

Dr Bettina von Stamm, a renowned expert in her field, is passionate about understanding and enabling innovation. For this purpose she has set up the Innovation Leadership Forum, part of which is a Networking Group to exchange and add further knowledge around innovation. Current members contributing their innovation expertise include BASF, Cancer Research UK, Cargill, ICI Paints, Marks & Spencer, Masterfoods, The National Health Innovation Institute, Nestle, Ordnance Survey, Smith & Nephew, Unilever and Visteon). Dr von Stamm also teaches and conducts research in design and innovation management at a number of leading universities in the US, Germany and the UK.

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Involved since the formation of the idea for the Innovation Exchange (IE) in 1998, Dr. Bettina von Stamm is now responsible for the running of the initiative at London Business School (LBS). She organises and facilitates the varied activities of the IE, including workshops, other events and research projects. With a first degree in architecture and town planning, an MBA, and a PhD (The Impact of Context and Complexity in New Product Development) from LBS, Bettina has developed an expertise in innovation, design, design management and creativity. Bettina has developed a set of ten case studies, sponsored by the Design Council, which form the basis for an MBA elective course on innovation and design at London Business School. Bettina has also taught on the distance learning MBA in Design Management for the University of Westminster and carried out a variety of consulting, research and training projects with clients such as the BBC, IDEO, Ford, SKF and Ernst & Young International.

Inhaltsangabe

Introduction Chapter I What are innovation, creativity and design? Innovation Creativity Design Reading suggestions: Some useful websites Chapter II Innovation = creativity & commercialisation Case Study 1 BBC's 'Walking with dinosaurs Appendix I Meet the Dinosaurs Appendix II Stages of the animation process Appendix III Excerpt from Brand Guide Appendix IV Awards as of 30th October 2001 Chapter III Structured processes for developing new products The evolution of the new product development process The Stage
Gate Process Development Funnel and Product Portfolio Management The role of the project leader Reading suggestions: Some useful websites: Chapter IV A note on globalisation Myth or Reality? Definitions Enablers and drivers of Globalisation Advantages of Global Innovation The Flipside of the Coin Obstacles to Global Innovation How to structure for R&D in a global context? What does Global mean in the context of new product development? What to consider when going global Summary Reading Suggestions Useful Websites: Chapter V Innovation & branding for the web Case Study 2 ihavemoved.com
A Appendix I Background to the 4 founders Chapter VI Strategy
emergent or planned, and other issues Strategy
planned or emergent? Strategy and Innovation Useful Concepts and Frameworks for Strategy Development Design and Strategy Reading Suggestions Some useful Websites: Chapter VII Branding and Innovation What is a Brand? Brands and innovation
a closer look Brands and the web Reading Suggestions Some useful websites: Chapter VIII The value of market research Case study 3 Black & Decker's Quattro Appendix I Company History Appendix II Capital Appropriation Request, Summary Extracts Chapter IX Approaches to Market Research What is it about market research? Traditional approaches towards market research The Future Reading Suggestions Some useful website Chapter X A note on teams Team composition Reading Suggestions Some useful website Chapter XI Collaboration
innovation in manufacturing Case Study 4 The Lotus Elise Chapter XII The role of prototypes Why use prototypes? What prototype? Problems with prototypes Reading Suggestions Some useful website Chapter XIII Collaborating for innovation Some background Reasons for and benefits of collaboration What gets in the way of collaboration How to make collaboration work Open innovation and user
led innovation Reading Suggestions Chapter XIV Innovation & industry context Case Study 5 Roche
Saquinavir Appendix I Team members Appendix II Drug Discovery Value Chain Chapter XV The effects of industry and cultural context Why think about context? Understanding constraints Contextual factors at the industry level Contextual factors
the national level Chapter XVI Informal networks and the management of knowledge Informal networks What is knowledge? The importance of knowledge management The management of knowledge Reading Suggestions Some useful website Chapter XVII Innovation for the environment Case Study 6 Plastwood by Dumfries Recycling Appendix I Alternatives to Recycling Appendix II Recycling at BPI Chapter XVIII Green design
clean environment or clean conscious? The argument for environmentally responsible design What are environmentally responsible products? Natural capitalism versus 'green design' The role of the designer Reading suggestions: Some useful websites Chapter XIX Note on Intellectual Property Rights (IPR) Types of intellectual property rights Reading suggestions: Some useful websites Chapter XX Innovation in large organisations Case Study 7 GKN
Light Composite Joint Disk Appendix I Manufacturing Flow for the CDJ Appendix II Summary of technical & commercial advantages and technical limitations Chapter XXI Organising for innovation The process route Incremental versus radical
what's the difference? The people route A holistic approach to innovation Innovation roles Reading suggestions: Some useful websites Chapter XXII Venturing
beyond company boundaries Avenues for realising innovation The Venture Capital Industry Finding venture capital Sources of external funding Reading suggestions: Some useful websites Chapter XXIII Innovation in Financial Services Case study 8 Shared Appreciation Mortgage
Bank of Scotland Appendix I Additional Information Chapter XXIV Innovation in the service industry Particularities about the service industry Design and service development Service development
what drives success? Suggested Reading Useful Websites Chapter XXV Failure, risk and measuring in innovation What underpins success and causes failure? The complexity framework Is failure really failure? Minimising risk of failure
risk management Measuring success Suggested Reading Chapter XXVI Building for innovation Case Study 9 John McAslan & Partner Appendix I Main players involved in the design & build of Yapi Kredi Bank Appendix II Development of the John Lewis Partnership Chapter XXVII Company culture & architecture Putting your work environment to work Changes in working practices and the office environment Change the work environment
but for the right reasons Suggested Reading Some useful websites Chapter XXVIII Outsourcing
designers in or out? Ins and outs of outsourcing Designers
in or out? The case study of the MuZ Skorpion Concluding Remarks Reading Suggestions Some Useful Websites Chapter XXIX Putting all pieces into place Case 10 The Technology Partnership Appendix I Major Developments in the TTP Group since 1990 Appendix I Group Structure Appendix III Financial Performance Appendix IV The Venture Fund
article from 'Financial News' Chapter XXX The innovative organisation Leadership
the most critical ingredient The role of company culture Suggested Reading Useful Websites Chapter XXXI Changes in the world and innovation The next innovation challenges Discontinuous innovation The balancing act The future of business
all change Suggested Reading Useful Websites Chapter XXXII Disruptive innovation Case 11 SAM
disruptive change in executive search Appendix I Chapter XXXIII Managing without control? Case 12 SAM Headhunting Appendix I How to use the case studies Appendix II Innovation Best Practice
achievements and remaining challenges since 2003 Appendix III Categories of Design Suggested Reading Useful Websites References