Internet, Mail, and Mixed-Mode Surveys

Internet, Mail, and Mixed-Mode Surveys

For over two decades, Dillman's classic text on survey design has aided both students and professionals in effectively planning and conducting mail, telephone, and, more recently, internet surveys. The Third Edition presents thoroughly updated and revised information about all aspects of survey research and features expanded coverage of online surveys. Dillman's unique Tailored Design Method, thoroughly explained and illustrated in the book, is the preferred model for practice. This invaluable resource is crucial for any researcher seeking to increase response rates and obtain high-quality feedback from survey questions.

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Don A. Dillman, PhD, is Regents Professor and Thomas S. Foley Distinguished Professor of Government and Public Policy and is also on the faculty of the Social and Economic Sciences Research Center and the Department of Sociology at Washington State University. He received the Roger Herriot Award for Innovation in Federal Statistics from the American Statistical Association and the Washington Statistical Society in 2000 and the American Association for Public Opinion Research Award in 2004 for exceptionally distinguished service to the profession.

Jolene D. Smyth, PhD, is an assistant professor in the Survey Research and Methodology Program and the Department of Sociology at the University of Nebraska-Lincoln. Her primary research interests include survey measurement and nonresponse. She has published several articles relevant to these topics in recent years and continues to explore them in her current research.

Leah Melani Christian, PhD, is a Research Associate at the Pew Research Center for the People and the Press. Her primary research interests include mixed-mode surveys, questionnaire design, and the impact of technology on survey research.

Inhaltsangabe

1. Turbulent Times for Survey Research

2. The Tailored Design Method

3. Coverage and Sampling

4. The Basics of Crafting Good Questions

5. Constructing Open and Closed Ended Questions

6. From Questions to a Questionnaire

7. Implementation Procedures

8. When More than One Survey Mode is Needed

9. Longitudinal and Internet Panel Surveys

10. Customer Feedback Surveys and Alternative Delivery Technologies

11. Effects of Sponsorship and the Data Collection Organization

12. Surveying Businesses and Other Establishments

13. Dealing with Uncertainty

References