Google - Milstein, Sarah; Biersdorfer, Jude D.; MacDonald, Matthew

Sarah Milstein Jude D. Biersdorfer Matthew MacDonald 

Google

The book that should have been in the box. Covers Gmail, AdWords and Google Analytics

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Google

Google.com is one of the most popular sites on the Internet and is used around the world by millions of people every day. Sure, you know how to "Google it" when you're searching for something-anything!-on the Web. It's plenty fast and easy to use. But did you know how much more you could achieve with the world's best search engine by clicking beyond the "Google Search" button?

While you can interface with Google in 97 languages and glean results in 35, you can't find any kind of instruction manual from Google. Lucky for you, our fully updated and greatly expanded second edition to the bestselling Google: The Missing Manual covers everything you could possibly want to know about Google, including the newest and coolest-and often most underused (what is Froogle, anyway?)-features. There's even a full chapter devoted to Gmail, Google's free email service that includes a whopping 2.5 GB of space).

This wise and witty guide delivers the complete scoop on Google, from how it works to how you can search far more effectively and efficiently (no more scrolling through 168 pages of seemingly irrelevant results); take best advantage of Google's lesser-known features, such as Google Print, Google Desktop, and Google Suggest; get your website listed on Google; track your visitors with Google Analytics; make money with AdWords and AdSense; and much more.Whether you're new to Google or already a many-times-a-day user, you're sure to find tutorials, tips, tricks, and tools that take you well beyond simple search to Google gurudom.


Produktinformation

  • Verlag: O'Reilly Media; Pogue Press
  • 2006
  • 2nd ed.
  • Ausstattung/Bilder: 2nd ed. 2006. XV, 446 p. w. num. figs.
  • Seitenzahl: 446
  • the missing manual
  • Englisch
  • Abmessung: 235mm x 179mm x 28mm
  • Gewicht: 742g
  • ISBN-13: 9780596100193
  • ISBN-10: 0596100191
  • Best.Nr.: 13831343
"Das vorliegende Buch versteht sich als Handbuch zur populären Suchmaschine Google. Fast jeder benutzt Google ohne dabei ein Handbuch zu vermissen, denn Google liefert in der Regel selbst mit relativ einfachen Anfragen brauchbare Ergebnisse. Allerdings werden dabei nützliche Hilfsmittel und Suchprinzipien übersehen, die in diesem Buch vorgestellt werden sollen."<br/><br/>An wen sich das Buch richtet<br/><br/>Der Autor richtet sich sowohl an Neulinge, als auch an erfahrene Webbenutzer, die Google effizienter nutzen möchten. Es werden lediglich gewisse Grundkenntnisse im Umgang mit dem Internet vorausgesetzt, technische Konzepte wie z.B. HTML, URLs oder das Usenet werden in einfachen Worten erklärt. Die Hauptzielgruppe des Buchs ist also der Standard-Internetbenutzer.<br/><br/>Das hat mir gefallen<br/><br/>Obwohl es sich um ein Fachbuch handelt, liest es sich dank der witzigen Beispiele und der reichen Bebilderung sehr einfach. Ein weiterer Punkt: natürlich steht Google im Vordergrund, aber es werden auch sinnvolle Ergänzungen und Alternativen zu Google vorgestellt.<br/><br/>Das hätte ich mir gewünscht<br/><br/>Nicht alle Möglichkeiten von google.com finden sich auch in den Lokalausgaben wie google.de. Darauf sollte hingewiesen werden.<br/><br/>Fazit<br/><br/>Ein nützliches Buch, nach dessen Lektüre einem die tägliche Informationsbeschaffung ein gutes Stück leichter von der Hand geht. Gerade bei so häufig wiederkehrenden Tätigkeiten wie der Suche im Internet macht sich der Aufwand schnell bezahlt.Ich halte das Buch auch gut für Interneteinsteiger geeignet (sofern sie der englischen Sprache mächtig sind). - Kai Wurm, August 2004, Linux UserGroup.
Sarah Milstein schreibt und spricht häufig über Twitter, darüber hinaus führt sie Schulungen zur Plattform durch. Sie war die einundzwanzigste Nutzerin von Twitter.

Inhaltsangabe

The Missing Credits
Introduction
Part One: Searching with Google
Chapter 1. Google 101
     The Heart of Google: Basic Text Searches
     How to Get More out of Google
            Getting Specific
            To Quote a Phrase
            Searching Within Your Results
            And vs. Or
            Just Say No
            Just Say Yes
            Getting Lucky
     Two Important Google Quirks
            Wildcards
            The Ten-Word Limit
     Interpreting Your Results
            Your Actual Results
            The Things You Didn't Ask For
            The Stuff at the Bottom of the Results Page
     When Not to Use Google
     Nine Very Cool Google Tricks
            Definitions
            Calculator
            Phonebook
            Street Maps
            Stock Quotes
            Patents, Tracking IDs, and Other Numeric Goodies
            Weather
            Q&A
            Movies
     A Final Tip: Googling Google
Chapter 2. Superior Searching
     Have It Your Way: Setting Preferences
            Interface Language
            Search Language
            SafeSearch Filtering
            Number of Results
            Results Window
     Advanced Search
            Refining Your Search
            Page-Specific Search
            Topic-Specific Searches
     Advanced Search on Steroids
     Searching by Language and Country
     Searching by Town
     Getting Fancy with Syntax
            Searching Titles
            Searching Text
            Searching Anchors
            Searching Within Sites and Domains
            Searching URLs
            Who Links to Whom?
            Caching Up
            Daterange
            Searching by File Type
            Searching for Related Content
            Synonyms
            Most of the Kit and Caboodle
     Mixing Syntax
            How Not to Mix Syntax
            How to Mix Syntax Correctly
     Anatomy of a Google URL
            Changing the Number of Results
            Changing the Interface Language
            Two More URL Tricks
Part Two: Google Tools
Chapter 3. Googling Further: Images, News, Maps, and More
     Google Images
            Searching for Images
            Reading Your Images Results
     Google News
            Searching Google News
            Browsing Google News
            Customizing Google News
            Getting the News Delivered
     Google Maps
            Using Google Maps
            Getting Directions
            Using Local Search and Maps Together
     Google Directory
            When to Use the Directory
            Browsing the Directory
            Searching the Directory
     Google Print
            Searching for Books
Chapter 4. Googling with Others: Groups and Answers
     Google Groups
            When to Use Google Groups
            How Google Groups Are Organized
            How the Usenet Groups Are Organized
            Navigating Google Groups
            Posting Messages in Google Groups
            How to Create a Google Group
     Google Answers
            When to Use Google Answers
            Before You Ask a Question
            Asking a Question
            While You Wait
            Getting an Answer
            Changing Your Account Settings
Chapter 5. Shopping with Google
     When to Use Froogle
     Finding Stuff with Froogle
            Searching
            Advanced Froogle Search
            Shopping Lists
Chapter 6. The Google Toolbar
     The Google Toolbar: Search Faster
            Installing the Google Toolbar
            Working with the Search Box
            The Two Toolbar Buttons You Can't Get Rid Of
            The Optional Toolbar Buttons
     Other Browsers with Google Features
            Safari
            Mozilla, Firefox, and Netscape
            Two More Browsers Worth Mentioning
Chapter 7. More Cool Google Tools
     Alternative Search Boxes
            Browser Buttons
            Search Sidebars
            Searching from the Address Bar
     Bookmarklets
     Google Desktop Search
            Installing Google Desktop Search
            Using Google Desktop Search
            Disabling Google Desktop Search
     Google Deskbar
            Installing the Deskbar
            Searching via the Deskbar
            Customizing the Deskbar
     Experimental Google Tools
            Personalized Search
            Personalize Your Homepage
            My Search History
            Google Suggest
            Google Video
            Google Web Accelerator
            Google Sets
     Google Wireless
            Can Your Device Get Online?
            Is Your Device Actually Online?
            Googling on the Fly
            Google Mobile Local Search
            Froogle on the Road
     Google SMS
            Sending Out an SMS
Part Three: Google for Webmasters
Chapter 8. Becoming a Search Result
     Getting Your Site Ready for Google
            The Fundamental Steps
     Getting Google's Attention
            Introduce Yourself to Google
            Link Up I
            Link Up II
     Does Google Know You're There?
     Rising in Google Results
     Getting Rid of Google
            Hiding from the Whole World
            Hiding from Google
            Removing Yourself from Google
     Adding Google Searches to Your Site
            Adding a Box for Searching the Web
            Adding a Box for Searching Your Site
Chapter 9. Making Money with Google
     Google AdSense
            Signing Up for Google AdSense
            Logging in to Your AdSense Account
            Building Your AdSense Ads and Adding Them to Your Pages
            Adding a Google Search Box to Your Pages
            Getting Paid
            Monitoring Your Performance
            Honing Your Ads
            Referrals
            Getting Help
     Google AdWords
            Understanding AdWords Terminology
            Understanding the Costs
            Before You Sign Up
            A Few Final Words of Warning
            Signing Up
            Managing AdWords
            Reporting
            Billing
            Getting Help
Chapter 10. Google Analytics
     How Google Analytics Works
     Setting Up Google Analytics
            Signing Up
            Setting Up Your Site for Tracking
     A Snapshot of Your Web Traffic
            The Executive Overview
            Changing the Date Range
            Exporting the Data
            Printing a Report
     Assessing Your Site
            Your Most (and Least) Popular Pages
            More Content Performance Reports
            Fine-Tuning a Chart
            Drill-Down Analysis
     Goal Tracking
            Creating a Goal
            Reporting with Goals
     Understanding Your Visitors
            Where They Live and Who They Are
            New and Returning Visitors
            Browser Capabilities
Part Four: Gmail
Chapter 11. Gmail
     Welcome to Gmail
            Getting a Gmail Account
            A Peek in the Gmail Window
     Composing and Sending Messages
            Formatting a Message with Rich Text
            Adding File Attachments to Messages
            Using Picasa to Send Photos by Gmail
            Creating a Signature File
            Receiving and Reading Gmail
            Checking Your Gmail
            Reading Your Gmail Messages
            Spam, Spam, Spam, Spam
     Gmail Mailbox Management
            Archiving Messages
            Taking Actions with Messages
            Creating and Applying Message Labels
            Mail Filters
            Googling Your Gmail
            Deleting Messages Forever
            Printing Messages
     The Contacts List
            Manually Adding Contacts to Gmail
            Importing Contacts from Other Mail Programs
            Troubleshooting Importing Errors with Contacts
            Editing and Deleting Gmail Contacts
     Adjusting Your Account Settings
            Mail Settings
            Labels
            Filters
            Forwarding and POP
            Account Settings
     Other Cool Gmail Tricks
            Gmail Keyboard Shortcuts
            Turning Gmail into a Web-Based File Server
     Three Other Ways of Reading Gmail
            Using Gmail with a Different Mail Program
            Auto-Forwarding Gmail Messages
            Using Gmail with a News Reader
Part Five: Appendix
Appendix. The Google Wide Web
     Sites That Use Google
     Sites That Discuss GoogleIndex

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