Global Strategic Management - Frynas, Jedrzej G.; Mellahi, Kamel

Jedrzej G. Frynas Kamel Mellahi 

Global Strategic Management

Contr.: Bakhru, Anjali
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Global Strategic Management

Global Strategic Management gives students a thorough understanding of the wide range of theories and research in this area, providing a wealth of short and full-length case studies of successful global companies from the EU, USA and emerging economies. New chapter on 'Knowledge and Innovation'.

Produktinformation
  • Abmessung: 245mm x 189mm x 24mm
  • Gewicht: 970g
  • ISBN-13: 9780199543939
  • ISBN-10: 0199543933
  • Best.Nr.: 31796813
It is a much better book [than the competitive texts]. It is simple, to the point and a good read. It does not get bogged down in too much detail. --Nicholas Perdikis, Aberystwyth University
It is a much better book [than the competitive texts]. It is simple, to the point and a good read. It does not get bogged down in too much detail. s Nicholas Perdikis, Aberystwyth University

Inhaltsangabe

From the contents:

PART I: INTRODUCTION
1: Introduction to Global Strategic Management

PART II: GLOBAL STRATEGIC ANALYSIS
2: Global Business Environment - The External Macro Environment
3: Global Business Environment - The Industry Environment
4: Global Business Environment - The Internal Firm Environment

PART III: GLOBAL STRATEGIC DEVELOPMENT
5: Managing the Internationalisation Process
6: International Strategic Alliances: Partnership and Co-Operation
7: Headquarter-Level Strategy
8: The Subsidiary-Level Strategy

PART IV: GLOBAL STRATEGIC IMPLEMENTATION
9: Global Structures and Design
10: Global Management of Change

PART V: GLOBAL STRATEGIC INNOVATION
11: Global Management of Knowledge and Innovation
12: Corporate Social Responsibility and Innovation