Exploring Strategy Text & Cases Plus MyStrategyLab
Exploring Strategy has sold a staggering 900,000 copies worldwide,
thanks to its outstanding and engaging view of strategy in the
world we live in. It equips readers with a detailed understanding
of the issues and techniques of strategy, using illustration from
real companies to make sense of the subject. With unique and
powerful learning tools such as inspiring case studies, a new
strategy simulation and video assignments, Exploring Strategy
provides a proven high quality resource that you shouldn't be
without.
Ausstattung/Bilder: 9th rev. ed. 2010. XXXVI, 878 p. w. num. col. figs.
Englisch
Abmessung: 265mm x 195mm x 43mm
Gewicht: 1670g
ISBN-13: 9780273737025
ISBN-10: 0273737023
Best.Nr.: 33190297
Inhaltsangabe
1 Introducing Strategy Part I - THE STRATEGIC POSITION Introduction to Part I 2 The environment 3 Strategic Capabilities 4 Strategic Purpose 5 Culture and Strategy Commentary on Part I The Strategic Position Part II - STRATEGIC CHOICES Introduction to Part II 6 Business Strategy 7 Corporate strategy and diversification 8 International strategy 9 Innovation and entrepreneurship 10 Mergers, acquisitions and alliances Commentary on Part II Strategic Choices Part III - STRATEGY IN ACTION Introduction to Part III 11 Evaluation strategies 12 Strategy development processes 13 Organising for success 14 Leadership and strategic change 15 The practice of strategy Commentary on Part III Strategy in Action
