Driving Growth Through Innovation: How Leading Firms Are Transforming Their Futures - Tucker, Robert B.
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Business managers know that cost-cutting measures cannot create long-term growth--greater revenues require sustained innovation. In this book, Tucker provides a practical step-by-step method any business can use to identify opportunities and encourage innovations that capitalize on them.
For many companies, mastering innovation is a daunting challenge yet an urgent necessity. In this groundbreaking book, corporate innovation guru Robert B. Tucker offers a practical, straightforward approach you can use to design and implement a systematic, growth-generating innovation process that is right…mehr

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Produktbeschreibung
Business managers know that cost-cutting measures cannot create long-term growth--greater revenues require sustained innovation. In this book, Tucker provides a practical step-by-step method any business can use to identify opportunities and encourage innovations that capitalize on them.
For many companies, mastering innovation is a daunting challenge yet an urgent necessity. In this groundbreaking book, corporate innovation guru Robert B. Tucker offers a practical, straightforward approach you can use to design and implement a systematic, growth-generating innovation process that is right for your company or business unit. You ll enjoy the stories and gain valuable insights from Tucker s study of firms that have launched successful innovation initiatives. And you will avoid their mistakes while benefiting from their best practices.

You ll learn how to:

Cultivate a culture that makes innovation everybody s responsibility and unleashes bottled-up potential for change
Mine the future and seize new opportunities to deliver superior solutions to customers
Establish an idea management system so good ideas don t get lost or show up in the hands of your competitors
Fortify your firm s idea factory to increase the speed to market of new products, services, process improvements, and business models
Lead an innovation initiative and build buy-in with senior management

This second edition has been completely revised and updated throughout. It includes a new Innovation Self-Assessment Instrument, so you can evaluate current culture and practices in an objective way, and a discussion of the newly emerging position of chief innovation officer.
Autorenporträt
Robert B. Tucker
Rezensionen
I spent 40 years developing new products for 3M [and] found myself agreeing with everything Robert Tucker says Whether you are in a small business or a large company, I think you would profit by reading this book.
Art Fry, inventor of 3M Post-it Notes