Advance praise for Corporate-Level Strategy. "At last a book
that cuts through all the corporate jargon and academic
generalizations to answer the question 'Does the corporate
parent create or destroy value for the organization?' The
authors suggest a simple yet compelling framework for making this
determination. Must reading for students and practitioners
alike." -Robert Cizik Chairman and Chief Executive Officer
Cooper Industries "In an era when the role of corporate-level
management is quite justifiably being questioned and challenged, it
is refreshing to find a book that clearly shows how parent
companies can add rather than destroy value in their businesses. As
we would expect of these world class authorities, Goold, Campbell,
and Alexander have leveraged their fascinating research findings
into an eminently readable and highly practical book." -Chris
Bartlett Professor Harvard Business School "A vital and deeply
researched contribution to thinking about corporate strategy."
-Gary Hamel London Business School "I am very impressed by the
extensive work on which this book is based, and by the concept of
parenting advantage that it puts forward." -Yasutaka Obayashi
Senior General Manager, Corporate Strategy Canon "Great
companies grow, they don't just cut. With breakups and
restructuring done, corporate parenting is coming back. Goold,
Campbell, and Alexander have produced a comprehensive and
intelligent book which should become a standard guide on the
subject." -Tom Hout Vice President The Boston Consulting Group
"A perceptive and valuable insight into an often
underestimated area of strategy. This book clearly demonstrates the
importance of parenting to the longer term development and
prosperity of multibusiness companies." -Alan R. Jackson Chief
Executive, BTR "I am glad someone has so well and so fully
shed light on this important body of thinking." -Sigurd
Reinton Director, McKinsey & Company, 1981-1988
This groundbreaking book on corporate-level strategy is the fruit
of ten years of consulting and research with corporations in North
America, Europe, and Japan. Michael Goold, Andrew Campbell, and
Marcus Alexander have focused on the question of how parent
companies create-or destroy-value in the businesses making up their
organizations. They propose a new approach to the management of
multibusiness companies, based on the goal of "parenting
advantage": being the best parent for each of the businesses
in the corporate portfolio. Multibusiness corporations around the
globe are grappling with fundamental questions about what
businesses their companies should be in, and how they should
structure and influence their businesses. For many companies,
restructuring and divestitures seem to be the sensible solution.
But the authors of Corporate-Level Strategy show that size and
diversity are not necessarily problems. More often than not, the
fatal flaw is not the range of businesses in the portfolio, but the
lack of a corporate strategy that will add any value to them.
Corporate-Level Strategy arms senior managers and corporate
planners with a set of proven strategic principles and clear
guidelines for successfully managing a diverse, multibusiness
Andrew Campbell is director of the Ashridge Strategic Management Centre in London and is acknowledged as leading thinker on issues of corporate strategy and organization.§§The Centre conducts research on large divisionalized companies. It is part of the Ashridge Trust, one of the world's top schools for executive education and development. Prior to establishing the Centre in 1987, the author was Fellow at the Centre for Business Strategy at London Business School. He has written numerous books together including Strategies and Styles, Corporate Level Strategy and Synergy.
CORPORATE STRATEGY AND PARENTING ADVANTAGE.
Corporate Strategy: The Issues.
Parenting Advantage: The Framework.
Questions About Parenting Advantage.
Corporate Strategy: The Background.
SUCCESSFUL CORPORATE STRATEGIES.
How Parents Create Value.
Functional and Services Influence.
The Evolution of Corporate Strategies.
Successful Corporate Strategies.
DEVELOPING A CORPORATE STRATEGY.
Developing a Corporate Strategy: Overview.
Developing Corporate Strategy: An Example.
Decisions About the Portfolio.
Decisions About the Parent.
Putting Parenting Advantage into Practice.
Ein Marktplatz-Angebot für "Corporate-Level Strategy" für EUR 80,00