Blogging All-in-One For Dummies

Blogging All-in-One For Dummies

A complete guide to blogging covering the software available and the techniques and tools which can be used to increase a blog's effectiveness, whether it be for business or pleasure.

A complete guide to creating and establishing your place in the blogosphere!
New blogs are being launched at the rate of 175,000 a day. To stand out from the masses, bloggers need the detailed information and advice packed into this all-in-one guide.
Here's what new bloggers need to get started and what experienced bloggers need to upgrade and even earn money from their blogs. Eight self-contained minibooks cover joining the blogosphere, blogging software, tools that extend your blog, marketing your blog, microblogging, making money from your blog, corporate blogging, and niche blogging.
Blogging is replacing traditional media and gaining credibility; to succeed, bloggers need a greater understanding of blogging basics, tools, and techniques
Eight minibooks cover getting started, software, other tools, blog marketing, microblogging (including Twitter), monetizing your blog, and corporate and niche blogging
Helps new bloggers become active and productive members of the blogging community
Provides vital information for both hobby bloggers and those who want to build a career around blogging
Presented in the fun and friendly For Dummies style, Blogging All-in-One For Dummies is a complete reference guide to starting and maintaining a successful blog.

---

Susan Gunelius is President and CEO of KeySplash Creative, Inc., a full-service marketing communications company (www.KeysplashCreative.com). She is the author of several books, including Google Blogger For Dummies. Gunelius also owns one of the leading blogs for business women, Women on Business (www.WomenonBusiness.com).

Inhaltsangabe

Introduction.
Book I: Joining the Blogosphere.
Chapter 1: Joining the Blogosphere.
Chapter 2: Preparing to Start and Write a Blog.
Chapter 3: Blogging Basics.
Chapter 4: Blogging Rules and Ethics.
Book II: Niche Blogging.
Chapter 1: Understanding Niche Blogging.
Chapter 2: Benefi ting from a Niche Blog Approach.
Chapter 3: Choosing Your Niche.
Chapter 4: Writing for Your Niche.
Book III: Corporate and Business Blogging.
Chapter 1: Starting a Business Blog.
Chapter 2: Developing a Business Blog Marketing Plan.
Chapter 3: Choosing Business Bloggers.
Chapter 4: Writing a Business Blog.
Chapter 5: Keeping Yourself and Your Company out of Trouble.
Book IV: Choosing a Blogging Application.
Chapter 1: Choosing a Blogging Application.
Chapter 2: Finding the Right Blogging Application.
Chapter 3: Taking a Look at WordPress.
Chapter 4: Using Google Blogger.
Chapter 5: Understanding TypePad.
Book V: Blogging Tools.
Chapter 1: Search Engine Optimization.
Chapter 2: Measuring Blog Performance.
Chapter 3: Editing and Finding Images.
Chapter 4: Understanding RSS, Blog Feeds, Subscriptions, and Syndication.
Chapter 5: Using Offl ine Blog Editors.
Chapter 6: Creating a Podcast.
Chapter 7: Creating a Vlog.
Book VI: Promoting and Growing Your Blog.
Chapter 1: Secrets to Blogging Success.
Chapter 2: Building Community.
Chapter 3: Social Networking.
Chapter 4: Social Bookmarking.
Chapter 5: Inviting or Being a Guest Blogger.
Chapter 6: Hosting Blog Contests.
Chapter 7: Joining Blog Carnivals.
Book VII: Making Money from Your Blog.
Chapter 1: Blog Advertising 101.
Chapter 2: Publishing Contextual Ads.
Chapter 3: Using Text Link Ads.
Chapter 4: Placing Impression Ads.
Chapter 5: Making Money with Affi liate Advertising.
Chapter 6: Publishing Sponsored Reviews and Paid Posts.
Chapter 7: Merchandising for Profit.
Chapter 8: Displaying Ads in Your Blog's Feed.
Chapter 9: Selling Ad Space Directly.
Chapter 10: Benefi ting from Indirect Monetization Opportunities.
Book VIII: Microblogging with Twitter.
Chapter 1: Getting the Short Story with Microblogging.
Chapter 2: Getting Started with Twitter.
Chapter 3: Getting More out of Twitter.
Chapter 4: Using Third-Party Twitter Applications.
Glossary.
Index.